Tissue market segmentation including product, usage, distribution channel, and geography
Technavio’s report analyses the solutions and products offered by market vendors and presents a comprehensive breakdown in terms of market segmentation for different products, including bathroom tissue, facial tissue, paper towel, paper napkin, and specialty and wrapping.
Additionally, analysts have segmented market projections by key geography, and also by distribution channel, focusing on supermarkets and hypermarkets, independent retailers, specialist retailers, convenience stores, and others.
“Vendors are coming up with newer products that will enable their current consumers to spend more on variants of the same product in the areas that have mostly been drained. A few good examples of such product extension techniques are the scented toilet papers launched by Procter and Gamble, and the anti-viral tissues launched by Kimberly-Clark that promise to get rid of flu viruses,” says Faisal Ghaus, Vice President of Technavio.
Tissue industry: Market scope and calculation of market size
This report covers the present scenario and growth prospects for the global tissue industry from 2015-2019. To calculate the market size, the report considered revenue generated from the sales of various different packaged tissues sold through retail stores such as supermarkets, hypermarkets, independent retailers, specialist retailers, convenience stores, and other retail outlets.
Industry analysis includes:
- Georgia-Pacific Gypsum LLC
- Procter & Gamble
Market Growth Drivers:
- Growing Awareness for Hygiene
- Rising Healthcare Expenditure
- Competition from Substitutes
- High Manufacturing Costs
- Product Extension
- Packaging Innovations
View the global tissue industry report.
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