GRAND RAPIDS, Mich.--(BUSINESS WIRE)--Electronic Cigarettes International Group, Ltd. (The “Company”) (OTCBB: ECIG) today announced that its VAPESTICK brand is being launched into 200 traditional small retail stores in the Northeast region of the US. The test will be supported with marketing and promotional programs designed to optimize in-store presence and activate trial.
“As stated in the quarterly conference call, one of our key growth drivers is to build the VAPESTICK brand through presence in traditional retail,” said Dan O’Neill, Chief Executive Officer of Electronic Cigarettes International Group. “The launch of VAPESTICK in the Northeast is consistent with this strategy and should help the Company grow the category profitability. The degree of success in this 200-store test will determine the speed of the roll out, and the potential of VAPESTICK in the US market.”
VAPESTICK has grown to become one of the most recognized brands in Europe with its distinctive black and chrome style designs and signature blue light tips. Its products are available both online and through thousands of retail outlets across United Kingdom and Europe. VAPESTICK was recently ranked number one in batch consistency and product delivery among the UK’s leading brands in an independent study initiated by the UK’s Department of Health.
About Electronic Cigarettes International Group, Ltd. (ECIG)
Electronic Cigarettes International Group (ECIG) is dedicated to providing a compelling alternative to traditional cigarettes for the more than 1 billion current smokers around the world. ECIG offers consumers a full product portfolio that incorporates product quality and the latest technology. The Company’s website is www.ecig.co.
Safe Harbor Disclosure
This press release contains forward-looking statements that are made pursuant to the safe harbor provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management's current expectations regarding future results of operations, economic performance, financial condition and achievements of ECIG, including statements regarding ECIG’s expectation to see continued growth. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and other factors are disclosed in the Company's filings with the Securities and Exchange Commission. Unless required by applicable law, ECIG undertakes no obligation to update or revise any forward-looking statements.