Research and Markets: Enhancing Customer Relationship Management for Small Midsized Businesses 2015 - Includes CRM Trends and Challenges

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/wv27tg/enhancing) has announced the addition of the "Enhancing Customer Relationship Management (CRM) for Small Midsized Businesses (SMB)" report to their offering.

Small midsized businesses (SMBs) become successful by addressing customers' needs. Customer relationship management (CRM) software has become critical to SMBs by automating their ability to identify profitable sales opportunities and to develop customer loyalty and lifetime value, including social media referrals.

But there are business, economic, and vendor technology challenges in turning realization into reality. How SMBs respond when implementing CRM and deciding on the right applications could well decide their future.

Key Topics Covered:

1. Introduction

2. CRM Trends

3. CRM Challenges

4. Summary and Recommendations

5. Buyer's Guide

6. CRM for SMBs Use Case

7. The Final Word: Buyer's Guide Top Picks

8. Legal Disclaimer

9. The Publisher's Story

For more information visit http://www.researchandmarkets.com/research/wv27tg/enhancing

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Business

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Business