Research and Markets: Migrating To EMV: The (Not So) Final Countdown for the US Payments Industry

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/xnbr8j/migrating_to_emv) has announced the addition of the "Migrating To EMV: The (Not So) Final Countdown" report to their offering.

With the long-awaited fraud liability shift just around the corner, the entire U.S. payments industry is actively (if not enthusiastically) preparing for the transition to EMV. While that preparation will yield a more robust and secure payments infrastructure in the long run, progress toward EMV compliance has slowed in 2015 as issuers and merchants deal with a range of technical, logistical, and educational challenges.

The most recent research note, Migrating to EMV: The (Not So) Final Countdown, provides an updated outlook for EMV credit card issuance and point-of-sale (POS) reterminalization as well as an overview of the trends and challenges currently constraining the U.S. migration to EMV.

The move to EMV is a beneficial thing for the U.S. payments industry, but credit card issuers and merchants are struggling to reach full compliance before the fraud liability shift in October, comments Alex Johnson, author of the note. We need to prepare ourselves for a longer and messier transition than many originally anticipated.

Highlights of this research note include:

- Updated estimates for the reissuance of credit cards and reterminalization of merchants' payment systems in support of EMV

- Analysis of the factors preventing many merchants and issuers from enabling EMV transactions before the October 2015 liability shift

- Overview of current consumer awareness of and satisfaction with EMV

- Explanation of the distinctions between different size merchants that influence EMV-enablement strategies

- Guidance on the long-term implications of the EMV migration on the adoption of mobile payments and point-to-point encryption technologies

Companies Mentioned

- American Express

- Apple

- Bank of America

- Discover

- Google

- JPMorgan Chase

- MasterCard

- Samsung

- Target

- Visa

- Walmart

- Wells Fargo

For more information visit http://www.researchandmarkets.com/research/xnbr8j/migrating_to_emv

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Banking and Financial Services, Cards

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Banking and Financial Services, Cards