REDWOOD CITY, Calif.--(BUSINESS WIRE)--Rocket Fuel (NASDAQ: FUEL), a leading programmatic marketing platform provider that uses artificial intelligence (AI) at big data scale to optimize marketing ROI for global agencies and enterprise marketers, today published “Best Research of Q2 2015,” a roundup of useful insights and best practices. Every quarter, Rocket Fuel aggregates an insightful, data-driven collection of whitepapers, studies, infographics, and articles designed to help marketers perform at a higher level. Each reference item is presented in a single infographic for quick reference.
Highlights from the Q2 2015 Research Roundup include:
Rocket Fuel Research
- Guide to Programmatic Marketing
- Marketing That Learns: Creating a Singular View of the Customer, a joint report with Forrester Consulting
- Guide to Creative Optimization
- A report from Nielsen framing the effectiveness of long-term ads
- Harvard Business Review’s Cheat Sheet for Marketers on the Future of Digital Platforms
- A Pew Research study on Americans’ views about data collection and security
The full Q2 2015 Research Roundup infographic can be found at http://info.rocketfuel.com/Programmatic_Research_Roundup.html.
About Rocket Fuel
Rocket Fuel combines the science of Artificial Intelligence with the scale of big data to improve the effectiveness of programmatic marketing. Customers trust Rocket Fuel's Marketing That Learns™ technology to achieve brand and direct-response objectives in diverse industries across North America, Latin America, Europe, and APAC. Rocket Fuel now offers a complete programmatic marketing platform for the world's most innovative, always-on marketers. The platform includes data management, programmatic media-buying, site optimization, and predictive analytics capabilities that extend across a marketer's paid and owned channels, and personalize customer interactions. Rocket Fuel operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol "FUEL."