SCOTTSDALE, Ariz.--(BUSINESS WIRE)--Airware Labs Corporation (OTCQB: AIRW) today announced Korea's SHINSEGAE department stores, the leader in Korea's modern retail industry, will now sell Airware Labs' innovative AIR™ Defense product. SHINSEGAE was Korea's first department store and maintains its market position as a leading retailer. It currently operates 10 regional department stores 2 premium food market stores and the popular online shopping site, SHINSEGAE Mail. SHINSEGAE Centurn City is the world's largest department store.
According to Airware Labs CEO Jeffrey Rassas, "The SHINSEGAE department stores are iconic in South Korea. They are known for their leadership in providing customers with desirable brands representing innovative products that meet the important needs of the families they serve in communities across the country. We are very pleased to be in partnership with such a respected organization. We believe AIR™ Defense can be an effective, affordable product for South Koreans looking for choices to protect them from the serious health risks posed by extraordinary air pollution problems."
Rassas noted that the availability of AIR™ Defense comes at a time when South Korea has been facing challenges from the well-publicized MERS outbreak as well as the health problems associated with air pollution. South Korea ranks as the worst among OECD countries for air pollution. OECD, the Organization for Economic Cooperation and Development, is a forum of the governments of 34 worldwide democracies with market economies that work with each in addition to 70 non-member economies that focuses on promoting economic growth, prosperity and sustainable development.
AIR™ Defense is Airware Lab's pioneering international product. It offers a discreet personal filter that features a 3M filtration media to halt airborne bacteria and germs as well as allergens from entering through the nasal passages. It includes a blend of proven, therapeutic premium oils to provide additional antimicrobial protection and symptomatic relief. AIR™ Defense is part of the line of Airware Labs' healthcare products that are marketed under the brand name of AIR™ and include ground-braking, over-the-counter consumer products that address airborne bacteria and viruses, allergies, congestion, snoring, insomnia, nausea, headaches, and enhanced sports performance. Unlike external products such as strips, these soft, comfortable, and discreet, latex- and drug-free products fit just inside the nose, utilizing an FDA-approved medical-grade material. Nearly invisible for use anytime and anywhere, the AIR™ products' microstructure enhances normal nasal airflow with every breath.
Rassas pointed out that the expansion into South Korea represents another important milestone in achieving the Company's goals. "This is an exciting and significant step forward as we continue to execute our strategic plan for expansion into new markets that represent opportunities for revenue growth and further product adoption. I expect to see further market penetration in South Korea in the months ahead."
The sale of Airware Labs' AIR™ Defense product in South Korea also marks another step forward in the successful execution of the company's plan to rapidly grow its domestic and international market penetration through partnerships with leading retail and health locations. "With the ongoing interest in preventive healthcare, our leading-edge products represent effective, affordable choices for consumers. We are delighted by the growth in consumer awareness and adoption of our innovative products, which we expect will fuel continued growth going forward," commented Rassas. Rassas pointed to the recent expanded order of Airware Sleep/Snore products by Walgreens as yet another sign of growing traction in the domestic marketplace.
In recent months, Airware Labs announced entry into other international markets including India and China. Airware Labs' products are available in the U.S. through a number of brick and mortar retail locations including Walgreens, Albertsons, Acme, Shoppers, Shop n' Save, ACME, and Farm Fresh along with individual distributors in the United States, Canada, and Europe. Online the products are available at a variety of retail sites including Walmart, Walgreens, Target, Drugstore.com, CVS, Amazon and Airware Labs.
About Airware Labs Corporation: Airware Labs Corp. (publicly traded as OTCQB: AIRW) provides patented, innovative breathing technology products that promote better health and enhanced wellbeing in addition to a new line of skin care products. The company is headquartered in Scottsdale, Arizona. Explore our extensive product line at http://www.airwarelabs.com and learn more about our company by visiting http://airwarelabscorp.com.
Forward-Looking Statement: The statements in this press release regarding any implied or perceived benefits from the release by Airware Labs Corp. of its products are forward-looking statements. Such statements involve risks and uncertainties, including, but not limited to, risks and effects of legal and administrative proceedings and governmental regulation, especially in a foreign country, future financial and operational results, competition, general economic conditions, and the ability to manage and continue growth. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual outcomes may vary materially from those indicated. Important factors that could cause actual results to differ materially from the forward-looking statements we make in this news release include the introduction of new technology, market conditions and those set forth in reports or documents we file from time to time with the SEC. We undertake no obligation to revise or update such statements to reflect current events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.