MELVILLE, N.Y.--(BUSINESS WIRE)--Nature’s Truth LLC, a wellness supplement and healthy lifestyle product brand, announced the appointment of the EGC Group as its lead marketing and digital agency. The assignment includes handling the national retail marketing strategy, branding, digital marketing, and social media strategy. Nature’s Truth conducted a competitive national agency search before ultimately awarding the business to the EGC Group.
"We were very impressed by EGC's creative ideas when it comes to marketing our unique line of vitamins and wellness products nationwide,” said Nature’s Truth Senior Vice President of Sales and Marketing, Kimberly Vigliante. “We selected EGC for their extensive retail marketing experience as well as its digital and social media capabilities.”
"Nature’s Truth and its parent company, Piping Rock Health Products, LLC, have a unique position in this market. No other brand has the experience, knowledge and leadership that they do,” noted EGC Group's Founder and CEO Ernie Canadeo.
The agency is planning for a September 2015 launch, which will include a unique digital marketing program, as well as national FSIs and media to drive sales of the product with retailers nationwide. EGC Managing Partner Nicole Larrauri notes that the agency team has prepared some innovative creative ideas which she notes “came easy to them given the uniqueness and benefits of the Nature’s Truth® products.”
About Nature’s Truth Vitamins®
Nature’s Truth LLC, a division of Piping Rock Health Products, LLC, provides health-conscious consumers with an expertly formulated line of life-enhancing vitamins, supplements, and premium aromatherapy oils. Backed by years of experience, Nature’s Truth’s R&D team has a proven track record when it comes to bringing successful supplements to market. Each product is formulated to quickly meet consumer demands and adapt to changing trends in health and wellness.
For more information, visit http://www.naturestruthproducts.com.
About EGC Group
EGC is a full service integrated marketing and digital agency with offices in Long Island and Manhattan, New York, providing services in advertising, online marketing, web development, data analytics, integrated communications planning, and strategic consulting. EGC has been named an Inc. 500/5000 Company and is known for providing strategic and accountable marketing solutions to a broad array of clients in retail, education, automotive, healthcare, eCom and B2B.
Visit http://www.egcgroup.com for more information.