Learn About a New Option for Insomnia Treatment on Modern Living with kathy ireland

Tune into E! Entertainment Network as sponsored programming on Thursday, August 6, 2015 and Bloomberg International as sponsored programming on Sunday, August 9, 2015; See market by market listings below

LOS ANGELES--()--MMP (USA) announces a Modern Living with kathy ireland exclusive interview with Pernix Therapeutics where they discuss how they are working to eliminate insomnia.

Dr. Heith Durrence, Medical Science Director for Pernix Therapeutics, spoke about insomnia stating, "Sadly it is a lot more common that most people think. Anywhere between 40 and 60 million Americans suffer each year, several times a week. In addition to that, the sleep maintenance form of the disorder, lasting more than a month, is up to 10 million people."

There are many types of sleep problems and while there are many options on the market, Pernix Therapeutics has developed a medication that helps to treat sleep maintenance insomnia. That is where people have difficulty with staying asleep, not falling asleep. The prevalence for this type of insomnia is twice as high as the more well known insomnia where people cannot fall asleep.

This unique drug is Silenor and it is a highly effective antihistamine. It has its greatest effect towards the end of the night, which helps with the individuals who cannot stay asleep.

Vice President of Programming of Modern Living with kathy ireland, JL Haber, was quoted stating, "There are many people who have trouble with sleeping. Until now, sleep maintenance insomnia was difficult to treat because medication worked at the beginning of the night. Pernix Therapeutics has changed all of that."

Tune in to see Pernix Therapeutics on E! Entertainment Network as sponsored programming on August 6, 2015 at 6:30am ET/PT and on Bloomberg International as sponsored programming on August 9, 2015 at 8:00am CET, 2:30pm HKT, and 10:00am CDT.

About Modern Living with kathy ireland

Modern Living with kathy ireland is a weekly business television program featuring real-world insights from corporate executives from all over the globe.

Modern Living with kathy ireland airs Thursday mornings throughout North America on E! Entertainment Network as part of their sponsored programming lineup and to over 50 countries throughout the world on Sundays on Bloomberg International as part of their sponsored programming lineup.

Contacts

MMP (USA), Inc.
Susan Waters, 919-732-3070
Campaign Manager
swaters@mmpusa.com

Contacts

MMP (USA), Inc.
Susan Waters, 919-732-3070
Campaign Manager
swaters@mmpusa.com