FRANKLIN, Mass.--(BUSINESS WIRE)--Saylent, which empowers financial institutions with data-driven insights and business tools to create the profitable products and programs the market desires, today announced that Guadalupe National Bank, based in Kerrville, Texas, has chosen Saylent Account360™ to offer customers more value from their checking accounts, and, in turn, increase customer relationships with the institution. Saylent’s Account360 is a cloud-based relationship product and pricing solution.
Guadalupe National Bank wanted to incentivize customers to use their debit cards for the majority of their transactions and reward them for the relationships they have with the bank. It found that debit cards typically don’t have rewards attached to them and that the pre-packaged options the bank evaluated were not robust or flexible enough for its needs. It desired a platform that would be easy to work with as well as simple and straightforward for Guadalupe National Bank’s customers. It selected Saylent’s Account360 to meet these needs.
“We believe that with Account 360 we will be able to encourage customers to use their debit cards more often and reward them for that behavior, while at the same time creating stronger relationships with the bank. The functionality that Account360 affords will allow us to not only bolster the customer relationships we currently have but also to create new ones,” said Kenneth Early, CEO of Guadalupe National Bank.
Early continued, “Saylent’s Account360 is not only easy to use and flexible, but it has the ability to change with us as we grow, making it a great fit for us. It isn’t like the ‘out of the box’ programs that lack the ability to provide something truly valuable to our customers.”
“With Account360, financial institutions are able to fully leverage data across the customer spectrum to uncover actionable insights and design and deliver dynamically priced relationship banking products that influence customer behaviors to drive increased revenue,” said Tyson Nargassans, president and CEO of Saylent. “We look forward to continuing to work closely with Guadalupe National Bank to ensure they derive the most value from Account360 and obtain the benefits that both the bank and its customers are seeking.”
Franklin, Mass.-based Saylent, named to Deloitte’s Technology Fast 500 list in 2014 and a three-time Inc. 5000 Fastest Growing Private Company (2012, 2013 and 2014), provides financial institutions with data analytics software and services that improve profitability and product innovation by delivering smarter, deeper, actionable insights on the financial behaviors of consumers and businesses. With Saylent’s solutions – Card360™, which provides payments intelligence for card issuers; and Account360™, a cloud-based relationship product and pricing platform – financial institutions are empowered to drive new revenue streams and increase loyalty by delivering programs and solutions that their customers and members desire. To learn more visit www.saylent.com.