Peet’s Coffee and San Francisco Giants Pitch a Winner with New “Giants Clubhouse Blend”

Also, Giants pitchers Javier Lopez and Jeremy Affeldt to serve coffee at two local Peet’s cafes on August 14th

EMERYVILLE, Calif. & SAN FRANCISCO--()--Peet’s Coffee and the San Francisco Giants have teamed up to pitch local fans a winning hit with their new “Giants Clubhouse Blend” coffee, available today in local Bay Area grocery stores and Peets.com. The blend will also be available Aug. 12 through Sept. 30 in all Bay Area Peet’s retail locations. In addition, five percent of proceeds will benefit underserved youth through the Giants Community Fund.

“Our new Giants Clubhouse Blend is a coffee that’s as winning in the cup as our three-time World Champion Giants are on the field,” said Peet’s Coffee Roastmaster Doug Welsh. “This unique and lively Latin American blend features a lineup of the highest quality beans from select regions of Colombia, Panama and Nicaragua that is sure to be a hit with fans.”

Peet’s Giants Clubhouse Blend Details

  • Price: $9.99 (10 oz. bag, pre-ground for drip coffeemakers)
  • Local Bay Area Availability:
    • Today (Aug 3): local grocery stores and Peets.com
    • Aug 12-Sept 30: Peet’s local retail locations
  • Tasting Notes: Bright, spicy with a subtle sweetness highlighting beans from Colombia, Panama and Nicaragua.

Javier Lopez and Jeremy Affeldt; Special Peet’s Appearance, August 14

In celebration of the new blend, San Francisco Giants pitchers’ Javier Lopez and Jeremy Affeldt will make special appearances and serve drinks to Peet’s customers from 12 to 1 p.m. on August 14 at two of its local cafes. Also, customers who spend $20 or more on this day will receive a free, co-branded Peet’s and Giants tumbler.* These appearances will be held at the following Peet’s cafes:

  • Javier Lopez Appearance: Peet’s Chestnut Store (2080 Chestnut, San Francisco)
  • Jeremy Affeldt Appearance: Peet’s at the San Francisco Ferry Building (1 Ferry Building, Shop 43)

The Lopez appearance will support Juma Ventures, a nonprofit dedicated to helping young people complete four-year college degrees. Peet’s is a long-time supporter of Juma as many Juma students staff Peet’s concessions at AT&T Park. The Affeldt appearance will benefit his own nonprofit, Generation Alive, which he founded in 2005, that helps develop young leaders by serving their communities and learning to live a life of compassion towards other youth who live with the pain of extreme poverty.

ABOUT PEET'S COFFEE

Peet's Coffee is a U.S. specialty coffee company founded by Alfred Peet in 1966 in Berkeley, CA. Mr. Peet grew up in the coffee trade and moved to America from Holland after World War II. Mr. Peet’s coffee style was unlike anything Americans had ever tasted before - small batches, fresh beans and a superior quality roast that is rich and complex. By 1969, Peet's Coffee in Berkeley became a gathering place for coffee devotees (known as ‘Peetniks’) and other artisan food crafters, and the area soon became known as 'The Gourmet Ghetto.' Alfred Peet's influence of the artisan coffee movement inspired a new generation of coffee entrepreneurs, including the founders of Starbucks. Today, Peet’s Coffee upholds its commitment to high quality and freshness by sourcing the world’s best beans, roasting in small batches, and maintaining a strict standard of freshness through its unique direct store delivery network. Peet's continues to grow its business through its retail, grocery and e-commerce channels while maintaining the premium quality of its coffee. Peet’s is a private business owned by JAB Holding Co. For more information visit www.peets.com. Connect with Peet's on Facebook at facebook.com/peets, Twitter at twitter.com/peets_tweets and Instagram at instagram.com/peetscoffee.

*Offer valid at participating Peet’s retail locations only. Excludes airport, supermarket and other licensed locations. Offer excludes Peet’s Card purchases. May not be combined with other offers. No cash value and no rain checks. Limit one per customer, per visit. Offer valid while supplies last.

Contacts

Access Communications for Peet’s Coffee
Inez Be, 415-844-6254
ibe@accesspr.com
or
San Francisco Giants
Albert Jaimes, 415-972-2012
ajaimes@sfgiants.com

Contacts

Access Communications for Peet’s Coffee
Inez Be, 415-844-6254
ibe@accesspr.com
or
San Francisco Giants
Albert Jaimes, 415-972-2012
ajaimes@sfgiants.com