Neil Capel to Speak on Retail Market Share Keynote Panel at eTail East 2015

Sailthru’s founder and chairman to speak on how retail marketers can gain market share in today’s rapidly changing consumer landscape

BOSTON--()--Sailthru, the leader in driving customer lifetime value through personalization, today announced that its Founder and Chairman, Neil Capel, will be speaking at eTail East 2015, in Boston on August 12, 2015, at the Market Share Keynote Panel. The panel will cover how marketers can grab market share from their competitors, no matter their company's size.

Who:

      Neil Capel, Founder and Chairman, Sailthru

Jenn McClain-De Jong, SVP eCommerce and Alternative Channels, Limited Brands

Corey Tisdale, CEO, Shopperschoice.com
Ed Deutscher, VP Digital Commerce Technology, HSN

What:

Capel will be speaking on the eTail East Keynote Market Share Panel, which will focus on how marketers can gaining market share in a highly commoditized, saturated market. He will walk through how marketers can accomplish that feat by enabling a holistic, single customer view to more effectively attract and retain high-value consumers.

Where:

eTail East 2015
Sheraton Boston Hotel
39 Dalton Street
Boston, MA 02199

When:

Wednesday, August 12, 2015
9:05am - 9:35am ET

Why:

eTail brings together 2000+ senior level ecommerce and marketing professionals from cross-industry, including but not limited to; Apparel, Home Furnishing, Travel and more to find solutions for their top challenges. This event is about interactivity, focused networking and sessions that offer tangible takeaways. Attendees will also learn about personalization technology solutions to fit customer needs. Sailthru will demonstrate how, with its technology, marketers can easily connect their entire ecosystem to build true 360-degree user profiles that combine behavioral and interest data from email, onsite, mobile, social and offline engagements.

About Sailthru

Sailthru, the leader in driving customer lifetime value through personalization, is driving a major shift in how companies engage with their individual customers and optimize their revenue opportunities. Through the automated analysis of large data sets, Sailthru Smart Data™ generates and delivers personalized, omnichannel digital brand experiences. Sailthru-powered 1:1 relationships with consumers drive higher revenue and conversion for more than four hundred enterprises including JustFab, Rent the Runway, Alex and Ani, Thrillist/JackThreads, Everlane, Huffington Post and Business Insider.

Founded in 2008 by Neil Capel, Ian White and Chris Chapman and headquartered in New York City, Sailthru is recognized for its industry-leading practices promoting consumer privacy and security by the Online Trade Association (OTA) and is on their annual Honor Roll. Sailthru was named #30 on the 2013 Inc. 500|5000 list of the fastest-growing private companies including #2 in New York and #6 in the advertising and marketing category. For more information, please visit www.sailthru.com.

Contacts

Sailthru
Kate Gundry, 617-797-5174
press@sailthru.com

Contacts

Sailthru
Kate Gundry, 617-797-5174
press@sailthru.com