Research and Markets: United States Lawn and Garden Equipment Market: 2015 Edition

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/m2jvr9/lawn_and_garden) has announced the addition of the "Lawn and Garden Equipment in the U.S., 11th Edition" report to their offering.

This report presents a detailed analysis of the U.S. consumer market for do-it-yourself (DIY) lawn and garden (L&G) equipment. It outlines key issues and trends affecting the overall market and analyzes all product categories including outdoor power equipment (OPE), tools and implements (T/I), and watering/spraying equipment (W/S). The report also discusses major players and brands and analyzes their key activities and performance. Market size data are provided for 2010-2014 and projections for 2014-2019. All retail channels that sell consumer L&G equipment are covered and considered in arriving at overall market size estimates, market trends and competitive analysis.

Home Depot and Lowe's, plus Walmart and Sears/Kmart (both owned by Sears Holdings) dominate sales of L&G equipment in the U.S. They along with other mass retailers control 75% of total market sales and at least 80% of OPE sales. Consumers also shop the Internet aggressively, mainly for information and pricing on OPE. It's estimated that more than a third of OPE consumers shop online, seeking price comparisons and information on product features. Lawn and Garden Equipment in the U.S. 11th Edition outlines the importance of omni-channel retailing which integrates computers and mobile devices with bricks-and-mortar stores, direct mail, and catalogs to provide consumers with a convenient, seamless shopping experience allowing them to buy wherever, however, and whenever they want.

Key Topics Covered:

Chapter 1: Executive Summary

Chapter 2: The Market

Chapter 3: The Marketers

Chapter 4: New Product, Retailing, and Marketing Trends

Chapter 5: The Consumer

For more information visit http://www.researchandmarkets.com/research/m2jvr9/lawn_and_garden

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Gardening, Gardening

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Gardening, Gardening