Research and Markets: Google's Waze Crowdsourced Traffic and Navigation App is a Hit, But How Does It Impact Privacy, the Law and Google Maps?

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/bg2vlq/googles_waze) has announced the addition of the "Google's Waze Crowdsourced Traffic and Navigation App is a Hit, But How Does It Impact Privacy, the Law and Google Maps?" report to their offering.

The ability to quickly assimilate and analyze Big Data is providing new ways for humans to take more control over their on-road experience. One of those ways is Waze, which is now the world's largest crowdsourced traffic and navigation app, with more than million users in countries. Waze users share real-time roadway and traffic information with the Waze network and each other. By connecting drivers to one another, Waze is creating local driving communities that work together to improve road experiences by helping users avoid accidents, sidestep traffic jams, find the best prices on gasoline, avoid traffic tickets, and find deals at local stores.

Waze, which was launched in Israel, as a competitor to Google Maps and Apple Maps, has so much to offer that Google - whose Google Maps application is the leading traffic and navigation app, and the sixth most widely used smartphone app.

However, some of the very capabilities that make Waze the most feature-rich, interactive traffic and navigation app also raise questions about its impacts on privacy, law enforcement, and its coexistence with Google Maps. This report discusses key capabilities and benefits of the Waze app, and analyzes those impacts.

Key Topics Covered:

1. Introduction

2. Crowdsourcing Helped Build Waze's First Maps, and Continues Daily

3. Heavy User Engagement Benefits Waze and its Advertisers

4. How Waze Benefits Google

5. Waze is a Hot Property but Faces Serious Challenges and Detractors

For more information visit http://www.researchandmarkets.com/research/bg2vlq/googles_waze

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Sector: Internet and E-Commerce

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Internet and E-Commerce