Mobispoke Powers Mondaine's Entrance Into U.S. E-Commerce Market

Luxury Watch Provider Tapped Mobispoke for Development of mondaine-usa.com

BOSTON--()--Mobispoke, the trusted digital partner for retailers, today announced that Mondaine, the iconic Swiss watch manufacturer, selected its digital expertise to launch the brand's U.S. e-commerce presence and support the upcoming debut of its first smartwatch, the Mondaine Helvetica 1 Smart.

Prior to selecting Mobispoke, Mondaine relied on channel sales and did not have a direct-to-consumer presence in the U.S. Hoping to elevate its brand and form a closer connection with its customers, Mondaine turned to Mobispoke for its deep-rooted proficiency in digital and e-commerce. The site launched in June 2015 and Mondaine and Mobispoke are already actively discussing future projects.

"We knew we wanted a digital design partner that matched our approach to watch design–timeless, simple and different," said Courtney Robinson, Marlox USA Marketing Director, Mondaine brand. "We chose Mobispoke for their deep experience and ability to collaborate closely with our team to realize our e-commerce vision."

Mobispoke worked diligently with Mondaine to understand their global brand and how that could be realized for their North American online customers, while applying equal importance to both speed to market and operational capabilities. Mobispoke helped Mondaine select an e-commerce platform that suited them, implement the tools needed for the digital marketing team, and integrate the existing wholesale process as a new direct-to-consumer fulfillment channel.

"As both a lover of watches and of e-commerce, we had a blast working with the Mondaine team on this project and worked hard to build an engaging experience for potential customers," said Andy Wong, Mobispoke co-founder and vice president of client services. "We're looking forward to a lasting partnership with Mondaine and wish them success as they more deeply engage with their fans in the U.S. market."

In addition to its digital, mobile, and e-commerce services, Mobispoke also offers a unique product called the Connected Store Platform which helps leading retailers optimize the shopping experience by bringing the digital experience to life in-store. To learn more about Mobispoke or its services, visit http://www.mobispoke.com/.

About Mobispoke
To consumer brands, Mobispoke is the trusted digital partner that is transforming today’s shopping experience to meet the connected consumer by merging the digital and physical worlds. Mobispoke works with leading consumer brands to create engaging in-store experiences.

Mobispoke delivers a blend of services and products, focusing on innovative mobile, web and in-store technologies. Its Connected Store platform enables improved interactions between shoppers and store associates to meet the evolving needs of customers.

Mobispoke’s team brings decades of experience in the retail industry, including work with Coach, The Limited Brands, Puma and more. The company is headquartered in Boston with an innovation lab in Los Angeles. For more information visit the website, www.mobispoke.com or follow them on Twitter, @Mobispoke.

About Mondaine
Founded by Erwin Bernheim in 1951, Mondaine has gained recognition as a leading player in the watch industry. The independent, innovative, and marketing driven company embraces the world of marketing, lifestyle, design, and combines this knowledge with state-of-the-art manufacturing and just-in-time, award-winning logistics, and distribution. Mondaine is a reliable, long-term partner for distributors and retailers, focusing on what really matters, uniting distinguished and timeless Swiss design with innovation and functionality. The collections, Mondaine SBB and Mondaine Helvetica represent iconic, unique, and unmistakable Swiss design. Conceived in Switzerland, made for the world. For more information, visit www.mondaine-usa.com.

Contacts

Version 2.0 Communications for Mobispoke
Libby Botsford, 617-426-2222
lbotsford@v2comms.com

Release Summary

Mobispoke, the trusted digital partner for retailers, today announced that Mondaine, the iconic Swiss watch manufacturer, selected its digital expertise to launch the brand's U.S. e-commerce presence.

Contacts

Version 2.0 Communications for Mobispoke
Libby Botsford, 617-426-2222
lbotsford@v2comms.com