MIRAMAR BEACH, Fla.--(BUSINESS WIRE)--Despite negative stereotypes and centuries of consumer habits, boxed wine is finally finding acceptance with wine connoisseurs. Now, the Aristocrat Group Corp. (OTCBB:ASCC) is banking on the idea that vodka drinkers will learn to love the box, too.
Upon its arrival to the global wine market, the bag-in-box packaging concept was initially dismissed and relegated to generic, inexpensive, unpalatable wines. Many boxed wines lacked vintage dating or growing locales, and quickly fell even further behind as wine enthusiasm took off in the U.S. at the turn of the millennium. Today, however, the game has changed: high-end bag-in-box wines are now commonplace and well-reviewed, and they are earning increasing market share. These top-shelf packages are larger, lighter, and make it easier for wine to be consumed outdoors or on the move.
“Increasingly sophisticated customers have caught on to the benefits of bag-in-box packaging, such as a longer shelf life after opening, easy handling, a lower price per liter and significant environmental advantages,” said ASCC CEO Robert Federowicz. “The time is now right for the bag-in-box concept to make a splash in the vodka industry, too.”
Late last month, ASCC introduced Big Box Vodka, an ultra-premium distilled spirit made in the U.S. using Idaho Winter Wheat and pure Rocky Mountain water in a four-column distillation process. Each box contains 1.75 liters—more than double the amount inside traditional 750 ml bottles— without taking up more space. Big Box Vodka’s groundbreaking packing is composed of microflute cardboard, which provides superior durability and insulation. Every box contains a spouted, inner beverage bladder that can be removed for faster cooling times.
“We are creating a new market segment with this ultra-premium vodka,” Federowicz said. “We expect to see the same, strong sales growth for this packaging concept in the vodka market as we did in the wine market.”
Plans call for Big Box Vodka to be debuted simultaneously this summer at retail outlets in California, Nevada, Florida, Louisiana and Texas, representing a huge population of more than 90 million people—nearly 30 percent of the total U.S. populace. ASCC’s flagship brand, RWB Ultra-Premium Handcrafted Vodka, is already available online and at many bars and retailers.
About the Aristocrat Group Corp.
The Aristocrat Group Corp. (ASCC) identifies and promotes unique brands that have mass market appeal across diverse demographics. ASCC’s brand management includes premium luxury goods, including top-shelf distilled spirits like RWB Vodka. The Company targeted the growing market for quality domestic spirits in order to deliver maximum returns to its shareholders. ASCC, which hopes to capitalize on unprecedented new brand-building opportunities, is working to build a portfolio of successful brands to compete in a highly profitable sector alongside LVMH Moet Hennessy Louis Vuitton (OTCBB: LVMUY), Diageo PLC (NYSE: DEO) and Brown-Forman Corp. (NYSE: BF-B).
For more information about the Aristocrat Group Corp., visit www.aristocratgroupcorp.com/investors.
For more information about RWB Vodka, visit www.rwbvodka.com.
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