BEIJING--(BUSINESS WIRE)--Howell International Trade Fair Ltd., the organizer of ChinaJoy, held a press conference for ChinaJoy 2015 at Shanghai Kerry Center on June 18, 2015. Han Zhihai, Secretary General of the ChinaJoy Organizing Committee, Secretary General of MGEA and General Manager of Howell, delivered a speech.
This year’s ChinaJoy will add two exhibition halls with a combined area of nearly 20,000sqm, making the total exhibition area exceed 120,000sqm.
Among the 10 exhibition halls, 7 will be dedicated to B To C (85,000sqm) and 3 to B To B (35,000sqm). WMGC B To B alone will cover approximately 25,000sqm and will be the largest mobile game business matching zone in the world.
Greater international influences with engagement of industry giants
ChinaJoy 2015 is expected to attract over 700 exhibitors, including 200 well-known exhibitors from 20 countries and regions. The number of overseas exhibitors will increase 120% from last year.
ChinaJoy B To C is expected to attract 250,000 person-times of visitors, while B To B anticipates 50,000 of trade visitors, estimated to reach deals worth $350 million dollars (compared to $250 million in 2014). The simultaneous conferences will invite nearly 350 speakers, among which 140 will be overseas speakers and account for more than 40% of the total, creating a new record in China. And a total of 5,000 journalists are expected to report on the event.
Industry leaders to share up-to-date dynamics
The most eye-catching China Digital Entertainment Congress (CDEC) will add two new sessions. The “Leaders’ Session” will invite the world's top business leaders to discuss the interactive entertainment industry’s up-to-date dynamics from different cultural perspectives, while the “Industry Session” will invite global industry leaders to predict and discuss new opportunities, new models and new practices for the industry.
During ChinaJoy 2015, World Mobile Game Conference & Expo (WMGC) 2015 organized by MGEA has first defined the innovative idea of addressing changes with changes in the mobile game industry, and pointed out that the mobile game industry shall be driven by mobile technology innovations to meet the ever-changing requirements of the industry and the market, so as to survive the changes.
China Game Business Conference (CGBC) 2015, apart from the existing WIPCON, will add the New Media & New Entertainment Forum to explore the emerging entertainment types on new media.
China Game Developers Conference (CGDC) 2015 will invite industry elites to share their experience, aiming to enrich the user experience with the latest technologies. World-class game technology leaders and top game producers home and abroad will present hundreds of technical sessions, covering game development, design, art, engine and other technical issues.
