DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/2nwt5m/india_womens) has announced the addition of the "India Women's Cosmetics Market Forecast and Opportunities, 2020" report to their offering.
Growth in the market is being driven by increasing consciousness among women regarding their looks, in addition to aggressive advertising of these products. India women's cosmetics market is highly competitive, and so major players are working towards optimizing their sales, by focusing on product development and innovative packaging to lure more customers. Companies are also roping in different female icons to feature in their product advertisements, as the aspiration to look more like their celebrity idols has been a major factor encouraging sales of cosmetic products in the country.
Cosmetic products are no more restricted to being used on special occasions, but are gaining prominence as part of women's daily regimen. In India, women's cosmetic products are widely adopted, and have emerged as high utility products over the last few years. Women in the country are becoming more open to trying new products, which help them in maintaining a youthful and elegant look. In addition to conventional cosmetics, a number of new products are being introduced in the market, to help women in protecting their skin from pollution and sun damage. The use of these products is especially increasing among working women, who spend most of their time outdoors.
- Avon India
- Godrej Consumer Products Ltd.
- Himalaya Drug Company
- Hindustan Unilever Limited
- ITC Limited
- Loreal India
- Modi Revlon Pvt. Ltd.
- Nivea India Pvt. Ltd.
- Procter & Gamble India
- VLCC Health Care
For more information visit http://www.researchandmarkets.com/research/2nwt5m/india_womens
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