CANNES, France--(BUSINESS WIRE)--As part of the Cannes Lions International Festival of Creativity, programmatic advertising partner ChoiceStream and VideoAmp, a software and data platform for TV and video marketers, will host a panel discussion followed by a rooftop pool party Wednesday, June 24 at the 3.14 Cannes Hotel.
The panel discussion, “Game of Screens,” will be moderated by Digiday Editor-in-Chief Brian Morrissey. Morrissey and a panel of digital advertising executives will explore industry trends, device proliferation, and other global shifts in consumer behaviors, and the state of the competitive ad tech arms race. The following panelists will share their experiences and expertise:
- Nick Fairbairn, senior director, acquisition marketing, Dollar Shave Club
- Greg Fischer, executive vice president of Swirl
- Paul Rostkowski, president of Varick Media
- Eric Bosco, CEO of ChoiceStream
- Ross McCray, CEO of VideoAmp
“This is an exciting time for the industry and this discussion will touch on a number of challenging and very nascent issues facing digital marketers,” said Morrissey. “I look forward to discussing our multi-screen, multi-device, Internet of Things world and hearing how these seasoned executives are helping brands deliver relevant and targeted consumer experiences – while addressing concerns around viewability, transparency and cross-device attribution.”
Cannes Lions, the world's biggest annual awards show and festival for professionals in the creative communications industry, will be held from June 21 to 27 and will serve as a global meeting place for anyone engaged in technology, advertising, media, marketing, design, innovation and entertainment.
The 3.14 Cannes Hotel is located at 5 Rue Francois Einesy. Those interested in attending the panel discussion or pool party may contact ChoiceStream at firstname.lastname@example.org.
ChoiceStream is a digital advertising partner that manages and optimizes targeted branding and performance campaigns to reach and move audiences that are easy to describe but hard to find. By qualifying audiences before a campaign begins and continuously refining targeting in real-time, this partner exceeds metrics and drives brand awareness. ChoiceStream streamlines complicated programmatic campaigns with a combination of its proprietary polling platform, optimization technology, dynamic creative, and dedicated team of industry experts.
VideoAmp is the marketing infrastructure for the new cross-screen world. The company unifies data for video advertising across all devices and provides automated marketing solutions. The VideoAmp team is comprised of veteran advertising and video marketers and engineers from Google, Yahoo!, Microsoft, Krux, TubeMogul, BrightRoll, OpenX, Gradient X, Rubicon Project, FreeWheel and Channel Factory. VideoAmp is headquartered in Santa Monica.