LONDON--(BUSINESS WIRE)--NetJets Europe – a Berkshire Hathaway-backed company, today unveiled a unique tail design on board one of its brand new Signature Series Challenger 350 jets.
NetJets Europe has been an official partner of Art Basel for twelve years. Ahead of the Basel show opening on 18 June, the private aviation firm chose to work with Timorous Beasties – a British design firm famed for their extravagant pattern-repeated flora and fauna – and decorate the tail fin of its latest jet with a chevron design featuring moths in the company’s livery colours.
Marine Eugene, Executive Director of Sales for NetJets Europe commented: “Art is a topic close to many of our customers’ hearts. Our partnership with Art Basel has allowed us to host our customers at the event and invite them to intimate, previews of the world-class art on display. This year we wanted to celebrate twelve years of working together and use our newest Signature Series Challenger 350 jet as a canvas to create something beautiful. We feel passionately about delivering the most innovative service to our customers and are sure they will love seeing the marriage of flying machines and flying insects this year.”
Multi-award winning designers, Timorous Beasties, are famous for fusing pattern across the spectrum of the natural world and society in a unique way to create very special designs. They were briefed by NetJets Europe to deliver an eye-catching design that complemented the notion of air travel along with recognising the company’s engagement with design and art. The resulting tail artwork took two months to create, and was applied by a specialist completions company to the aircraft over a ten hour period.
“Our moth design is something of which we’re really fond. It’s a pattern repeat that follows a very simple logic, but possesses a profound visual effect – a device that really lends itself to universal scales. And being given the opportunity to take it to this breath-taking size – to think about it in terms of a surface application to the architecture of aerodynamics – is really very special. Collaborating with NetJets has literally taken our moth design to its greatest height,” said Paul Simmons and Alistair McAuley of Timorous Beasties.
NetJets Europe creates a 6-day event at Art Basel, in a VIP lounge, which includes early viewings of the artwork on display before the exhibition opens to the public. The aviation firm is expecting around 110 flights operating into Basel for the event this year. The NetJets Europe lounge will feature Timorous Beasties designs displayed throughout, along with an offering of bespoke chocolate gifts featuring the moth design, from London-based Chocolatiers, Melt.
The Signature Series Challenger 350 jet is a super-midsize cabin which can accommodate up to ten passengers. NetJets has worked closely with Bombardier, the aircraft manufacturer to completely customise the interior of the aircraft – from the seating and in-flight entertainment through installing Nespresso machines on board. Customers can fly to over 850 airports across Europe and the Middle East with as little as four hours’ notice.
Notes to editors:
Marine Eugene, Executive Director of Sales, NetJets Europe and Paul Simmons Timorous Beasties will both be available for interview ahead of, and during, Art Basel. Please contact the NetJets Europe PR team (details above) to arrange a meeting.
Press kit including photos of NetJets Signature Series Challenger 350 jet with TB moth tail design https://netjets.box.com/s/7zqscgk3k0usmdrau27xqoehdbevan3g
The time-lapse video of the installation is also available to embed on your website:
ABOUT NETJETS EUROPE
NetJets Europe was founded in 1996 and today is the largest business jet company in Europe. As the only pan-European business aviation company with its own fleet, NetJets Europe, through NetJets Transportes Aéreos S.A. (NTA), is uniquely capable of delivering a consistent, world-class service with an unparalleled commitment to safety and security. NTA was the first business jet operator to be awarded the IOSA certificate, the highest safety accreditation in the world. NetJets Europe employs a total workforce of more than 1,200 and has over 80 aircraft. NetJets Europe is the marketing agent of NetJets Transportes Aéreos S.A., an EU air Carrier. www.netjetseurope.com
ABOUT ART BASEL
Art Basel stages the world's premier art shows for Modern and contemporary works, sited in Basel, Miami Beach, and Hong Kong. Defined by its host city and region, each show is unique, which is reflected in its participating galleries, artworks presented, and the content of parallel programming produced in collaboration with local institutions for each edition. In addition to ambitious stands featuring leading galleries from around the world, each show's singular exhibition sectors spotlight the latest developments in the visual arts, offering visitors new ideas, new inspiration and new contacts in the art world. UBS is Art Basel's global lead Partner, supporting all three shows in Basel, Miami Beach and Hong Kong. For further information please visit: artbasel.com
ABOUT TIMOROUS BEASTIES
Established in Glasgow in 1990 by Alistair McAuley and Paul Simmons, who met studying textile design at Glasgow School of Art, Timorous Beasties has emerged as a multi-award-winning, internationally acclaimed icon.
Their work embodies a unique diversity of pattern, ranging from design that echoes a golden age of copperplate engraving to example of a distinctly edgy nature, an elegant transgression. Yet, the studio fully engages a design discourse with surface design history by lending an aesthetic evolution to classical and time-honoured motifs.
The art critic John Ruskin related a universal connection between nature, art and society. Timorous Beasties share a similar world view, where plants, animals and society are visually inextricable. They are devoted to how that impacts as pattern design in our daily experience of furnished spaces, from one-bedroom flats to country villas, to the halls of civic and government buildings, boutique enclaves, restaurants, hotels… and jet planes.
Melt Chocolates was founded by Louise Nason in 2006. The London-based family-owned company maintains strong principles, from sourcing chocolate and other raw ingredients to how the chocolates are handmade and packaged. As well as the original Ledbury Road store in the heart of Notting Hill, there is a Melt concession at Selfridges & Co. department store. Melt opened its second store in Holland Park in December 2014, and products are available online at www.meltchocolates.com