Perrier Launches “Best Trip Ever” Offering Consumers the Chance to Win the Trip of a Lifetime

Interactive digital experiences allows friends to customize and share their idea of dream trip for a chance to win

STAMFORD, Conn.--()--Perrier® Sparkling Natural Mineral Water today announced the launch of “Perrier Best Trip Ever,” a multi-player digital gaming experience and sweepstakes offering consumers the chance to win a dream vacation. From June 1 through August 31, 2015, all can enter by visiting PerrierBestTripEver.com and personalizing their ideal adventures through original, shareable videos.*

“This summer, Perrier is thrilled to launch this unique experience for fans and help fuel the wanderlust for one lucky winner,” said Priya Shenoy, Group Marketing Manager for Nestlé Waters North America. “Perrier has always embodied a daring wit and sense of creative expression, so the more outrageous the trip ideas, the better!”

At PerrierBestTripEver.com, users enter any four words to describe their definition of their “Best Trip Ever.” These words will be combined to generate a unique video illustrating their vision to serve as their entry. Users then share this video across social media, inviting their friends to also participate, adding their own choice of descriptors to build on the dream vacation video. All are encouraged to share their videos across social channels to spread the word and drink in more inspiration from fellow globetrotters.

At the culmination of Best Trip Ever at the end of August, one grand prize winner will be selected to receive a travel voucher to make their dream trip a reality. Throughout the summer, six secondary prizes designed to inspire memorable getaways will be awarded twice a month, including customized luggage, cameras, mountain bikes, mini tablets and hotel gift certificates.

Sugar-free and with zero calories, Perrier is available in a range of sleek and on-the-go sizes and formats to suit any voyage. Perrier also offers a tempting selection of all-natural flavors including original, citron, lime, pink grapefruit and l’orange.

For more information on Perrier’s “Best Trip Ever,” visit PerrierBestTripEver.com. To connect with Perrier on social, visit:

About Perrier® Sparkling Natural Mineral Water

Perrier® was first bottled in the south of France in 1863. Perrier® is a sugar-free and calorie-free sparkling natural mineral water. With its refreshingly unique bubbles and low mineral content, Perrier® is perfect on its own, with a slice of lemon, or mixed with juices or spirits. The iconic green bottle is recognized around the world as the number one sparkling natural mineral water. Perrier® also offers a tempting selection of natural flavors including Original, Citron, Lime, Pink Grapefruit and L’Orange.

*NO PURCHASE NECESSARY TO ENTER OR WIN. VOID WHERE PROHIBITED. Open only to legal residents of the 50 U.S. States (or D.C.) and Puerto Rico, 21 years of age or older. Promotion begins 12:00 A.M. EST on 6/1/15 and ends 11:59 P.M. EST on 8/31/15. Odds of winning depend on the number of eligible entries received. Promotion is not sponsored, endorsed, nor administered by Facebook. For prize details, official rules, and to enter, visit www.perrierbesttripever.com.

Contacts

Media Contact:
For Perrier
Caroline Burns, 617-520-7014
cburns@team-n.net

Release Summary

Perrier® Sparkling Natural Mineral Water today announced the launch of “Perrier Best Trip Ever,” a digital gaming experience and sweepstakes offering consumers the chance to win a dream vacation.

Contacts

Media Contact:
For Perrier
Caroline Burns, 617-520-7014
cburns@team-n.net