RESTON, Va.--(BUSINESS WIRE)--Siteworx, LLC, a leading digital experience agency, announced that eCommerce Director Liz Duggan and EPiServer VP of Product Management & Marketing Bob Egner will co-present at this year’s Digital Summit in Denver, Colorado. They will deliver the presentation, “A Storybook Relationship: How to Drive Commerce Through Integrated Content” at 1:00 pm on Wednesday, June 17, 2015 at the Helen Bonfils Theatre.
According to a May 2014 Forrester Research report, US eCommerce Forecast: 2013 To 2018, online sales will account for 11% of total US retail sales by 2018. The presentation seeks to ready businesses that want to maximize their online presence by helping them understand the behaviors of connected customers and potential organizational silos that might impede plan implementation.
“By more effectively integrating appropriate content with commerce, businesses will create better digital experiences that deepen customer connections, build loyalty and increase revenues,” said Siteworx eCommerce Director Liz Duggan. “EPiServer and Siteworx are long-time partners. Our combined customer-centric digital approach and eCommerce and web content management technical expertise will help commerce companies become more competitive.”
Presenters will discuss elements of strong commerce platforms such as robust catalog data, social integration, mobile apps and integrated search. Leaders will share insight into how to effectively tie thought leadership into product information to enhance customer experiences. They will also review case studies from some of today’s most recognizable brands that demonstrate techniques resulting in successful commerce strategies and engagement.
“We continue to hear from our customers that they want to deliver more comprehensive digital experiences, yet there are clear gaps in a traditional catalog browsing approach,” said EPiServer VP of Product Management & Marketing Bob Egner. “The information we’ve compiled is the baseline for any organization that wants to up their game online.”
To follow the conference and presentation insights, please use the Twitter hashtags #DSD15 or stop by the Siteworx booth on the main conference floor.
Following the Digital Summit presentation, Liz will be leading a webinar designed exclusively for B2B enterprises looking to drive improved performance and enhanced customer experiences of their eCommerce platforms. Registration is free. Use the #B2BeCommerce hashtag to follow the webinar insights.
Siteworx is a digital experience agency built for the age of the customer. For more than a decade, we’ve applied a craftsman-level attention to designing services and experiences and engaged with deep technical expertise to solve the most complex digital challenges. Leaders such as Time Warner Cable, Citrix Online and Mandarin Oriental Hotel Group look to Siteworx to achieve tangible results across the full marketing value chain by creating experiences that serve the needs, wants and desires of their customers. In 2014, Siteworx was named Adobe’s “2013 North American Regional Partner of the Year.”