Evariant to Host Webinar on How to Reach the Right Audience at the Right Place and Time with Programmatic Ad Buying

Evariant Senior Consultant to Discuss Digital Components of Marketing Strategies for Health Systems

FARMINGTON, Conn.--()--Evariant, the leading provider of a CRM platform based on a centralized healthcare data hub, analytics, and communications engine, announced a webinar focused on programmatic ad buying and its place in health systems’ marketing strategies on Tuesday, June 23, 2015 at 2 p.m. ET. A Guide to Online Programmatic Ad Buying! Reaching the right person, at the right time, and at the right place” will feature Andrew Perry, Evariant’s senior consultant, strategic marketing.

Despite the move healthcare is making toward preventative care, the need to campaign to current and prospective patients is still critical. Programmatic ad buying allows health systems to continuously reach patients with highly relevant messaging not only in real-time, but allows marketers to take a data-driven approach to advertising based on performance metrics.

A subject matter expert who educates clients on progressive digital techniques, Andrew will walk attendees through this aspect of the marketing landscape and how campaigns can integrate and succeed with the Evariant platform.

Attendees will learn:

  • Why programmatic ad buying exists and what to expect from it
  • What makes programmatic ad buying different from purchasing direct to publisher or using ad networks
  • The top three reasons why programmatic ad buying needs to be part of a marketer’s next media plan
     

WHO:

Andrew Perry, senior consultant, strategic marketing at Evariant
 

WHAT:

Webinar: “A Guide to Online Programmatic Ad Buying! Reaching the right person, at the right time, and at the right place”
 

WHERE:

Register online here

 

WHEN:

Tuesday, June 23, 2015 at 2 p.m. ET
 

About Evariant

Evariant sees a future where healthcare organizations deliver precise, efficient care solutions not only inside an organization’s walls, but also beyond. We make this a reality by continuously innovating a healthcare CRM platform – a platform based on a centralized healthcare data hub, analytics, and communications engine - capable of identifying, executing, and measuring all types of engagement initiatives. The result is greater visibility into opportunities, richer engagement with key constituents, and continuous measurement and improvement. Many of the leading healthcare institutions have selected our solutions to optimize their care strategies and related initiatives. Learn more at www.evariant.com.

Contacts

Press Contact:
Racepoint Global
Deanna Meservey, 617-624-3273
Evariant@racepointglobal.com

Contacts

Press Contact:
Racepoint Global
Deanna Meservey, 617-624-3273
Evariant@racepointglobal.com