PHILADELPHIA--(BUSINESS WIRE)--Clutch, a pioneering Consumer Management platform delivering consumer intelligence and engagement solutions to over 750 premier brands, today announced a partnership with EVO Platinum Services Group (EPSG). This partnership will allow EPSG, which has decades of SMB selling experience, to offer Clutch’s loyalty, gifting and marketing automation solutions to its portfolio of merchants nationwide.
Clutch and EPSG have collaborated over the past year to develop a streamlined version of Clutch’s enterprise platform and deliver customer intelligence and engagement solutions tailored to the SMB market. This cloud-based SMB solution includes preconfigured campaigns and omnichannel engagement to remove the complexity of marketing with a focus on helping small to medium businesses track and understand customer spend while leveraging the data to motivate their behaviors and build value. These automated campaigns are designed to increase purchase frequency, reengage lapsing customers, enhance average ticket value, bolster slow periods and more.
Today, different versions of solutions exist as fragmented, stand-alone technology that require SMBs to engage multiple systems, managing multiple logins with no cross-platform functionality or shared data. These disparate systems often overwhelm and frustrate SMB owners and managers, making it impossible to access cross-channel customer data to help them make informed decisions to grow their business. The solution Clutch and EPSG have designed eliminates these issues with a fully integrated, all-in-one platform to engage customers and access powerful intelligence. This innovative, cloud-based platform allows SMBs to operate their business centrally including their point-of-sale system, payment-processing platform, marketing automation engine, customer rewards program and data analytics.
The solution will be offered by EPSG to merchants nationwide through its extensive network of over 1,000 ISOs, providing a streamlined relationship to serve all of the operational technology needs of an SMB. This will result in increased time and insight for SMBs to understand their customers and effectively grow their business.
“We’re incredibly excited to offer Clutch’s advanced SMB technology solutions to our merchants,” explained Brett Sturm, President, EPSG. “It’s becoming increasingly challenging for small businesses to compete with major retailers and generate loyalty from 'always on' consumers. Clutch’s customer solutions are a major advantage for these small businesses to operate smarter and more efficiently while understanding, engaging and motivating their customers to earn trust and build genuine loyalty.”
“With merchant processing largely evolving into a commodity, leading providers like EPSG are looking for innovations to enhance their offerings to deliver increased value for their merchants,” said Jenna Flateman-Posner, vice president of strategic partnerships, Clutch. “Clutch will allow EPSG to offer loyalty and gifting technology solutions that today’s businesses require to cultivate an engaged and committed customer base. We see this EPSG partnership as validation that the Clutch platform can deliver major advantages to any business, no matter the industry or size, to easily identify its best customers and develop campaigns that are personalized to the individual.”
Clutch empowers consumer-focused businesses to better connect with, understand and engage their highest value customers. The company’s Consumer Management (CM) platform integrates traditional point-of-sale (POS) and e-commerce data, along with consumer social and mobile activity to create more meaningful engagements, longer-lasting relationships and most importantly, more successful customers.
Headquartered in Philadelphia PA, Clutch supports over 750 retailers globally and more than 40 million consumer accounts. Clutch is a proud partner company of Safeguard Scientifics (NYSE:SFE) and Ben Franklin Technology Partners. For more information, please visit www.clutch.com, follow Clutch Holdings on LinkedIn, or follow Clutch on Twitter @ClutchSuccess.
About EVO Platinum Services Group
Headquartered in Melville NY, EVO Platinum Services Group operates as a payments and small business solutions provider servicing thousands of merchants across the United States. Its mission is to help business grow by providing exceptional service and technology at an affordable cost. For more information, please visit www.evoplatinumservices.com.