NEW YORK--(BUSINESS WIRE)--Durex, the number one condom brand in the world, with over 80 years of experience in sexual wellbeing, partnered with OutCycling, the leading LGBT cycling club in New York City, for the third Annual NYC Pride Ride this past weekend. Durex and OutCycling have joined together around a shared mission of supporting healthy, safe fun in the LGBT community.
“Durex believes that everyone should have the right to a satisfying sex life,” said Bruno Alves, Durex Senior Brand Manager. “We’re committed to continuing our work with the LGBT community, and our partnership with OutCycling allows us to share sexual health tips and inspirational ideas to bring couples together.”
The partnership kicked off early Sunday, when hundreds of cyclists came together for Pride Ride. Participants had the option of biking one of three distances on the roads of New York and New Jersey: 30, 60 and 100 miles. Along the routes, fully-supported rest stops, volunteers, bike shop support and mechanics were available to riders.
The ride concluded with a celebration at the Finish Line Fair on the banks of the Hudson River, where attendees had the chance to enjoy barbeque cooking, participate in fun games and experience live entertainment. OutCycling’s Captain Condom Jonathan Hanna, an active member of the LGBT community, shared safety tips and gave away new Invisible Condoms, the thinnest condom developed by Durex, designed to maximize sensitivity, while still providing a high level of security and protection.
OutCycling launched Pride Ride in 2013 in response to the demand for health and wellness activities during Pride each June, a month that celebrates the LGBT community with events and activities nationwide to commemorate, inspire and educate. “In addition to fun, fitness and friendship for all, we need to ensure safety is a priority,” said Graham Weinstein, co-founder of OutCycling. “That’s why we are excited to partner with Durex again. Together, we can remind the LGBT community to always wear their ‘helmets’ - both on a bike or in the bedroom!”
To view photos from NYC Pride Ride, search #FinishWithDurex. For more information, visit www.Durexusa.com and NYCPrideRide.org.
About Durex
Durex® is a global leading sexual well-being brand worldwide. The brand not only produces condoms which exceeds global testing standards, but also offers lubricants and personal massagers. With over 80 years of experience in the bedroom, Durex is dedicated to inspiring lovers to love sex safely. That is why Durex will never stop innovating with new products that enhance the sexual experience, helping couples get closer and go further together.
For more information, go to www.Durexusa.com.
About RB
RB (formerly Reckitt Benckiser) is the world's leading consumer health and hygiene company. The company has operations in over 60 countries, with headquarters in the UK, Singapore, Dubai and Amsterdam, and sales in almost 200 countries. The company employs approximately 37,000 people worldwide. With a purpose of delivering innovative solutions for healthier lives and happier homes, RB is in the top 20 of companies listed on the London Stock Exchange. Today it is the global No. 1 or No. 2 in the majority of its fast-growing categories. Its health, hygiene and home portfolio is led by 19 global Powerbrands including Mucinex, Durex, Scholl, Lysol, MegaRed, Veet, Finish, Air Wick, French's, Nurofen, Strepsils, Gaviscon, Dettol, Harpic, Bang, Veja, Mortein, Vanish and Calgon.
For more information visit www.rb.com.
About OutCycling
OutCycling is an LGBT bike club set up to promote safe recreational cycling in New York City and the metro area. OutCycling hosts safe, fun and accessible day trips for all, including Back-to-Biking classes designed to get those who have not ridden in years back on a bike and comfortable with cycling safely in New York City. OutCycling is dedicated to creating memorable bike rides experiences for the LGBT community and works hard to maintain an atmosphere that warmly welcomes newcomers and leads to rich, long-lasting friendships.
