Mobile gambling market segmentation including category and geography
Technavio’s report analyses the solutions and products offered by market vendors and presents a comprehensive breakdown in terms of market segmentation for different categories, including betting, gaming, and lottery.
Additionally, analysts have segmented market projections by key geography, including EMEA, the Americas, and the APAC region.
“In the UK, 68% of the women participated in gambling activities in 2012 and this segment tends to prefer online gambling over traditional gambling. There has also been an increase in the number of gambling app downloads. Social gambling is expected to be a significant market driver in the future,” says Faisal Ghaus, Vice President of Technavio.
Mobile gambling: Market scope and calculation of market size
This report covers the present scenario and growth prospects for the global mobile gambling market from 2015-2019. To calculate the market size, Technavio considers the revenue generated through gambling activities on mobile devices, in terms of gross gaming yield per year and the total amount of wagers raised by players annually.
Industry analysis includes:
- Key Vendors:
- Betfair Group plc
- Bwin.Party Digital Entertainment
- Hong Kong Jockey Club
- Scientific Games
- William Hill
- Market Growth Drivers:
- Relaxation of Government Regulations
- Availability of Alternatives to Cash
- Market Challenges:
- Uncertainties over Government Regulations
- High Risk for Vendors
- Market Trends:
- Shift in Consumer Gambling Habits
- Technological Improvements
View the global mobile gambling market report.
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