GLEN MILLS, Pa.--(BUSINESS WIRE)--Axalta Coating Systems, a leading global manufacturer of liquid and powder coatings, is the title sponsor for this Sunday’s NASCAR® Sprint Cup Series race at Pocono Raceway called, Axalta “We Paint Winners” 400. Axalta’s sponsorship reflects the company’s commitment to quality, performance and technology. These are attributes that create winners on the track and for Axalta’s customers in the coatings business. The increased visibility for Axalta, that is provided through the sponsorship, is expected to reach Axalta customers as well as thousands of dedicated NASCAR fans.
Axalta’s 23-year racing partnership with Hendrick Motorsports and four-time NASCAR Cup Series champion, Jeff Gordon is one of the longest relationships in motorsports. The name of the race signifies Axalta’s winning attitude and its commitment to help its customers not only meet but exceed their objectives.
“We’ve enjoyed so much success with racing through our long-time sponsorship of the No. 24 team,” said Nigel Budden, Axalta Vice President and head of its North America business. “The qualities that make for a winning racing team are also those that drive Axalta to perform better every day. It’s only fitting that our first race as a title sponsor of a NASCAR Sprint Cup Series race be named, Axalta ‘We Paint Winners’ 400.”
Axalta’s Budden, company Chairman and CEO Charlie Shaver and other company representatives will be on hand to kick off the race and share the excitement at its home track, the “Tricky Triangle”, for Axalta’s inaugural title sponsorship race in the Keystone State.
About Axalta Coating Systems
Axalta is a leading global company focused solely on coatings and providing customers with innovative, colorful, beautiful and sustainable solutions. From light OEM vehicles, commercial vehicles and refinish applications to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. With more than 145 years of experience in the coatings industry, the over 12,000 people of Axalta continue to find ways to serve our more than 120,000 customers in 130 countries better every day with the finest coatings, application systems and technology. For more information visit axaltacoatingsystems.com and follow us @axalta on Twitter and on LinkedIn.