OMAHA, Neb.--(BUSINESS WIRE)--The Strawhecker Group (TSG), a management consulting company focused on the global electronic payments industry, has rebranded its industry leading analytical tool as AIM (Acquiring Industry Metrics).
AIM is a dynamic data warehouse populated with six years of consistent data from three million merchants. The dataset represents over 30 percent of the U.S. card-accepting market.
“We are excited to rebrand the product to better reflect its capabilities. AIM is a tool that helps our clients ‘AIM’ at high growth markets, ‘AIM’ to lower attrition, and ‘AIM’ for better portfolio performance,” said Mike Strawhecker, Vice President at The Strawhecker Group. “The platform’s evolution is a testament to the foresight of our clients in realizing the power of big data.”
AIM has grown almost fifty percent in the last year as TSG continues to add new data elements and tools to its web portal for the benefit of its participants.
AIM was previously called the Merchant Portfolio Performance Study (MPPS).
The Strawhecker Group (TSG) specializes in providing financial institutions, merchant acquirers, card associations, ISOs, processing companies, large merchants, and the investment community with advisory services to maximize their growth and profitability. TSG is also a resource for consumer spending data, industry research, benchmark studies, and developing trends. For more information please visit www.TheStrawGroup.com.