OMAHA, Neb.--(BUSINESS WIRE)--Snoopy, Charlie Brown, Lucy, Linus and the rest of the Peanuts gang are joining the fun at Oriental Trading Company. Peanuts Worldwide and Oriental Trading Company, the nation’s largest direct retailer of value-priced party supplies, arts and crafts, toys, novelties, and school supplies, today announced a licensing agreement adding Peanuts themed party supplies to Oriental Trading’s extensive product line.
“We can’t wait to give our customers the ability to invite Charlie Brown and the rest of the Peanuts gang to their Halloween, Thanksgiving and Christmas celebrations,” said Sam Taylor, CEO of Oriental Trading Company. “The history, warmth and messages associated with the Peanuts brand are the perfect addition to our collection.”
The exclusive line will include Snoopy, Charlie Brown, Lucy, Linus and their friends on a wide variety of seasonal products, including plates, napkins, decorations and novelty items. The first products are expected to appear later this year at orientaltrading.com. Additional collections will roll out in 2016.
The iconic Peanuts brand was created by artist Charles Schulz more than 60 years ago and today is recognized and enjoyed worldwide by kids of all ages.
About Peanuts Worldwide
The PEANUTS characters and related intellectual property are owned by Peanuts Worldwide LLC, a joint venture owned 80% by Iconix Brand Group, Inc. and 20% by members of the Charles M. Schulz family. Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands including: CANDIE'S (R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R), RAMPAGE (R), MUDD (R), MOSSIMO (R), LONDON FOG (R), OCEAN PACIFIC (R), DANSKIN (R), ROCAWEAR (R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R), STARTER (R), WAVERLY (R), ZOO YORK (R), ED HARDY (R), SHARPER IMAGE (R), UMBRO (R), LEE COOPER (R), ECKO UNLTD. (R), and MARC ECKO (R). In addition, Iconix owns interests in the ARTFUL DODGER (R), MATERIAL GIRL (R), PEANUTS (R), TRUTH OR DARE (R), BILLIONAIRE BOYS CLUB (R), ICE CREAM (R), MODERN AMUSEMENT (R), and BUFFALO (R) brands. The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and worldwide. Through its in-house business development, merchandising, advertising and public relations departments, Iconix manages its brands to drive greater consumer awareness and equity.
About Oriental Trading Company (A Berkshire Hathaway company)
Oriental Trading Company is the nation’s largest direct retailer of value-priced party supplies, arts and crafts, school supplies, toys, and novelties. The company is recognized as one of the Top 15 Online Retailers for Customer Satisfaction and one of the Top 50 Catalog Companies. Oriental Trading employs approximately 1,800 employees and offers more than 50,000 products to individuals, teachers, schools, churches, businesses, and not-for-profit organizations. From pink flamingos, party supplies, and wedding favors to holiday decorations, educational games, and crafts, Oriental Trading makes the world more fun!
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