TORONTO--(BUSINESS WIRE)--Postmedia is pleased to announce two new sales executive appointments – Paula Festas as Senior Vice President, Digital & Key Accounts and Tony Patel as Vice President, Monetization & Programmatic Trading.
Ms. Festas comes to Postmedia from Pelmorex Media (The Weather Network) most recently in the role of Senior Vice President of Global Advertising Sales, a role responsible for the company’s global sales and sales strategies. Prior to Pelmorex, Ms. Festas worked at Yahoo Canada as Executive Director of Sales. Ms. Festas is an active member of the advertising community currently serving as a board member of the Interactive Advertising Bureau of Canada (IAB Canada).
“We’re absolutely thrilled to have Paula join the Postmedia family,” said Andrew MacLeod, Executive Vice President and Chief Commercial Officer, Postmedia. “A recognized thought leader in the digital advertising industry, Paula brings tremendous energy and demonstrated skills for developing revolutionary solutions to unique sales market strategies. Her disciplined approach to sales management and excellent customer service skills are a perfect fit for our team.”
Also joining Postmedia, in the role of Vice President, Monetization & Programmatic Trading, is Tony Patel. In his most recent role, Tony was Vice President, Monetization & Analytics at Pelmorex Media where he drove significant change across the business to unlock the value of their premium content, weather data, first party audience data and cross platform audiences.
“Another great addition to our team, Tony has played a key role in shaping the global programmatic marketplace and has shown himself to be an exceptional leader with a proven track record of success,” continued Mr. MacLeod. “We are excited to see the innovative insight he will bring to his new role at Postmedia.”
Both Ms. Festas and Mr. Patel will join Postmedia in July.
Postmedia Network Inc., a wholly owned subsidiary of Postmedia Network Canada Corp. (TSX:PNC.A, PNC.B), is the largest publisher by circulation of English-language daily newspapers in Canada, representing some of the country's oldest and best known media brands. Reaching millions of Canadians every week, Postmedia Network engages readers and offers advertisers and marketers integrated solutions to effectively reach target audiences through a variety of print, online, digital, and mobile platforms.