BEVERLY HILLS, Calif.--(BUSINESS WIRE)--Shedding the flaming heart and sporting a sleeker, bolder logo, HUSTLER HOLLYWOOD is completely rebranding itself as a smarter, sexier and unapologetic modern lifestyle conglomerate.
Refocusing its attention on a wide range of products, HUSTLER HOLLYWOOD now offers both HUSTLER and non-HUSTLER apparel, accessories, gifts, jewelry, beauty, lingerie and swimwear items. Every HUSTLER HOLLYWOOD store will now provide a full, broad and diverse shopping experience with consumer interest specifically in mind.
Along with a new logo comes a new look for the stores themselves. Ten of the current 13 locations have undergone remodels within the past two years, and the facelifts are providing a sleek, sophisticated look and feel to enhance the enjoyable shopping experience.
The re-branding is powered by the new tagline: “Smart. Sexy. Unapologetic.” The statement embodies HUSTLER HOLLYWOOD’s mission, vision and attitude in the spirit of the Company’s compelling, iconic founder, Larry Flynt.
“In the past year, we have developed an experienced and qualified team of professionals from a variety of backgrounds, bringing a fresh approach to our business,” said Philip Del Rio, HUSTLER HOLLYWOOD’s Vice President of Retail Operations, who himself has a background in fashion retail, with companies such as Ed Hardy, AG Jeans and Superdry. “With a new brand and new mindset, we’re ready to take our stores and our customers to the next level.”
Be on the lookout for a HUSTLER HOLLYWOOD store near you, as expansion continues with four additional locations planned to open before the end of this year.
For more information, please visit our website hustlerhollywoodstores.com and check us out on social media @HustlerStores
ABOUT HUSTLER HOLLYWOOD:
HUSTLER HOLLYWOOD® is an upscale, modern erotic boutique dedicated to providing a sophisticated shopping experience for the sexually curious. Its stores feature an appealing selection of high-quality toys, erotica, lingerie, shoes, apparel and novelties, supported by a knowledgeable staff trained to provide education and recommendations based on individual needs. The first HUSTLER HOLLYWOOD opened in 1998 on the famed Sunset Strip in West Hollywood. There are now 13 stores across the country, and expansion continues.
