Worldwide Personal & Entry Level Storage Market Declined in the First Quarter of 2015, According to IDC

FRAMINGHAM, Mass.--()--Worldwide personal and entry-level storage (PELS) shipments declined by -6.4% year over year and -13.6% sequentially, finishing the first quarter of 2015 (1Q15) with 17.6 million units, according to the International Data Corporation (IDC) Worldwide Personal and Entry Level Storage Tracker. Shipment values declined along with unit shipments, down -11.6% from a year ago to $1.5 billion.

"Broadly speaking, the size of this market has changed little over the past two and a half years. This is partly due to competition from public cloud offerings and partly due to a fundamental shift of media consumption preferences," said Jingwen Li, Research Analyst, Storage Systems. "It's important to note, however, that there are still untapped growth opportunities within this market. Personal and entry level NAS, for example, would benefit greatly from an increased level of marketing programs focused on building awareness."

Market Highlights

  • Dual interface products grew at a significant rate of 56.7% year over year, albeit off a small base. USB/Thunderbolt and USB/WiFi offerings contributed most of the growth of this category and continued to benefit from a shift away from eSATA, FireWire, and Thunderbolt-only offerings.
  • For the first quarter of 2015, HDD vendors continued to increase their share in total PELS units shipped, gaining 0.8 percentage point year over year to grow to 78.8% market share. Mainstream non-HDD vendors dominated the entry-level storage segment, but lost market share to HDD vendors. In 1Q15, HDD vendors gained 13.2 percentage points from a year ago to represent 23.2% of the entry-level storage market.

Worldwide Personal and Entry-Level Storage Shipment Value, Market Share, and Year-Over-Year Growth, First Quarter 2015 (shipment value in $ million)

 

Vendor Type  

1Q15
Shipment
Value

 

1Q15
Market
Share

 

1Q14
Shipment
Value

 

1Q14
Market
Share

 

1Q15/1Q14
Growth

HDD Vendors   $983   66.8%   $1,075   64.6%   -8.6%
Mainstream non-HDD Vendors   $304   20.7%   $381   22.9%   -20.3%
Others   $184   12.5%   $207   12.4%   -10.9%
Total   $1,470   100.0%   $1,663   100.0%   -11.6%

Source: IDC Worldwide Quarterly Personal and Entry Level Storage Tracker, May 2015

In addition to the table above, an interactive graphic showing worldwide PELS market share by vendor type over the previous five quarters is available here. The chart is intended for public use in online news articles and social media. Instructions on how to embed this graphic can be found by viewing this press release on IDC.com.

Notes:

  • The PELS market includes storage products and solutions with a single bay through twelve bay configurations that are manufactured and marketed for individuals, small offices/home offices, and small businesses.
  • IDC defines Personal Storage as having 1-2 bays and Entry-Level Storage as having 3-12 bays.
  • IDC defines an HDD vendor as a vendor who manufactures its own hard disk drive, in addition to branded external storage.
  • IDC defines a Mainstream non-HDD vendor as a major PELS vendor that does not manufacture its own hard disk drives.
  • Data for the PELS market is reported for calendar periods.

For more information about IDC's Worldwide Quarterly Personal and Entry Level Storage Tracker, please contact Jingwen Li (jli@idc.com).

About IDC Trackers

IDC Tracker products provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC's Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly excel deliverables and on-line query tools. The IDC Tracker Charts app allows users to view data charts from the most recent IDC Tracker products on their iPhone and iPad. The IDC Tracker Chart app is also available for Android Phones and Android Tablets.

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC.

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Contacts

International Data Corporation
Jingwen Li, 508-935-4393
jli@idc.com
or
Michael Shirer, 508-935-4200
press@idc.com

Release Summary

Worldwide personal and entry-level storage (PELS) shipments declined by -6.4% year over year, finishing the first quarter of 2015 with 17.6 million units shipped, according to IDC.

Contacts

International Data Corporation
Jingwen Li, 508-935-4393
jli@idc.com
or
Michael Shirer, 508-935-4200
press@idc.com