ad:tech San Francisco Announces Digitas, InterContinental Hotels and Macys.com to Join Sridhar Ramaswamy, Google's Senior Vice President of Ads and Commerce for Keynote Session

Session Will Focus on the Mobile-Driven “New Consumer Journeys”

ad:tech San Francisco 2015

DALLAS--()--ad:tech San Francisco 2015, the longest running modern marketing event in the industry, has announced the keynote session on “New Consumer Journeys” featuring Google’s senior vice president of ads and commerce, Sridhar Ramaswamy, will be extended with three additional marketing experts joining the stage. Ramaswamy will be joined by Digitas’ EVP and managing director, Chia Chen; Intercontinental Hotels’ SVP of digital + voice channels, Michael Menis; and, Macys.com’s group VP of interactive marketing and analytics, Darren Stoll.

The group will share insights on today’s consumer mobile preferences and how marketers can best strategize to meet consumer needs through these channels. The session will be held on Thursday, May 21 at 9 a.m. PST.

“We are thrilled to have experts from top consumer-facing brands bringing their insights and expertise to the ad:tech stage,” said Kimberly Dunn, marketing director for ad:tech. “Attendees will walk away from this session with knowledge from true authorities on how to approach the new world of consumer journeys and bring fresh ideas back to their teams on how to reach and meaningfully engage people.”

As senior vice president of ads and commerce at Google, Sridhar Ramaswamy oversees all products and operations relating to search, display and video advertising as well as analytics, shopping, payments and travel. EVP and managing director of Digitas, Chia Chen, works across the DigitasLBi network of clients to create innovative mobile solutions and help clients connect to customers and drive behaviors in the mobile era. Michael Menis, Intercontinental Hotels’ SVP of digital + voice channels, has global responsibility for leading digital and voice strategy for the direct commercial channels, including web, mobile and voice; he also leads global digital marketing and social marketing programs as well as developing the use of emerging digital technologies to enhance the guest experience. As group VP of interactive marketing and analytics for Macys.com, Darren Stoll leads efforts to integrate data, marketing and technology to bring the “magic” that Macy’s customers expect to the online space. His focus remains on driving rapid, sustainable growth for Macy’s through digital channels and on driving Macy’s competitive advantage as a customer centric omnichannel retailer.

The two-day ad:tech San Francisco event will take place on May 20-21, 2015, and will feature industry-leading keynote speakers from world-renowned brands and agencies. The remaining keynote speakers will be announced in the following week.

More Information:

About ad:tech:

ad:tech is a conference and exhibition where the marketing, technology and media communities come together to share new ways of thinking, build strong partnerships, and define new strategies to address key industry challenges and opportunities. Several annual events around the world focus on top-notch education through keynote speakers, topic-driven panels and workshops as well as showcase the latest products and services to help deepen understanding and create new ideas that will drive business forward. Attendees leave ad:tech with the tools and techniques they need to compete in an ever-changing marketplace. For more information, visit www.ad-tech.com.

ad:tech is owned by dmg events, which was founded in 1989 and now organizes over 80 events in 25 countries each year. Headquartered in Stamford, Conn., it is currently active in North America, the Middle East, North Africa, Europe, Asia and Australia, employing more than 300 staff. dmg events is a wholly owned subsidiary of the Daily Mail and General Trust plc, one of the largest media companies in the United Kingdom. For more information on dmg events, visit www.dmgevents.com.

Contacts

ad:tech
Kimberly Dunn, 214-915-8845
kimberly@ad-tech.com
or
PAN Communications
Sarah Tatone, 617-502-4300
adtech@pancomm.com

Release Summary

ad:tech has announced the keynote session on “New Consumer Journeys” featuring Google’s senior vice president of ads and commerce will be extended with three additional marketing experts.

Contacts

ad:tech
Kimberly Dunn, 214-915-8845
kimberly@ad-tech.com
or
PAN Communications
Sarah Tatone, 617-502-4300
adtech@pancomm.com