Research and Markets: Successful New Product Development Strategies in the Food, Drinks and Personal Care Market 2015

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/t3xg9b/successful_new) has announced the addition of Canadean Ltd's new report "Successful New Product Development Strategies in the Food, Drinks and Personal Care Market" to their offering.

Successful NPD Strategies in the Food Drinks and Personal Care Market studies the best new product development cross-category innovation and marketing campaigns in both developing and developed countries to find common themes and best practice. The evolution of consumption habits across the world means both retailers and manufacturers need a renewed understanding of consumers' changing lifestyles and how this will affect their product choices. To do this the report highlights innovative new product development for effectively targeting consumers' most important needs and offers strategic recommendations to capitalize on the evolving motivations driving consumption.

Key Findings

- Consumers are looking for healthier food and drink and a clean eating diet yet are not ready to compromise on the taste therefore manufacturers need to make sure that the product is tasty

- Aspiration is a powerful tool for brands to boost sales by tapping into consumer demands to appear sophisticated and knowledgeable

- Increased busy lives and consumers feeling time-scarce is strengthening the demand for more energizing snacks

- Nostalgia is increasingly becoming a trait that is being used to market a more premium product and encourage consumers to trade up

- Consumers want to feel more confident in their appearance and are looking for ways in which they can stand out and express their personality

- More consumers are relying on snacking to offer satiety during the working day with both better for you and indulgent features being key attributes to a consumer's preferred snacking choice

- Consumers are looking for feelings of happiness from their FMCG consumption not just from luxury but happiness in a particular moment

Key Topics Covered:

  1. Introduction and methodology
  2. has identified four key ways in which NPD is being aligned with consumer need states
  3. Nostalgia and reliving youth
  4. Energizing and reviving
  5. Finding happiness and a better quality of life
  6. New me
  7. Appendix

Companies Mentioned

  • Kellogg's
  • McDonalds
  • Frito Lay
  • Butler's Gin
  • Nature Valley
  • Maybelline
  • Mamma Chia
  • Lucozade
  • UpandGo
  • Benefit
  • Birchbox
  • Women's Health
  • Gillette
  • Tiger Beer
  • Lays
  • Cawston
  • Snapp
  • Bfree
  • Virtue
  • Talking Rain Beverage Co.
  • Graze
  • Nakd
  • Fiber One
  • Walker's
  • Kissan
  • Yulu
  • Deborah Lippman
  • Pom-Bear
  • Arla
  • Firefly
  • Britvic

For more information visit http://www.researchandmarkets.com/research/t3xg9b/successful_new

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Food

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Food