DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/ckxfnj/sustainability) has announced the addition of the "Sustainability 2015: Transparency" report to their offering.
Transparency is a big, complex issue. It is the one word that captures the swelling chorus of consumer demands in the sustainability marketplace. Today's consumers want to make better purchase decisions, and to do this they want to be better informed. They want to know what's inside before they buy. And what they want to know extends well beyond product and packaging characteristics.
It is a comprehensive exploration of key topics that cover:
- Meaning of sustainability' and transparency'
- Important elements of trust and transparency
- Sustainability practices
- Sustainability information sources used
- Importance of sustainable packaging
- Importance of sustainability/transparency dimensions of various product categories
- Frequency of purchasing and willingness to pay more for products with specific sustainability dimensions
- Barriers to purchasing sustainable products
- Food service and food retail sustainability choices
Transparency 2015 updates several key sustainability-related changes since our last report in 2013.
Sustainability issues covered include:
- Products/ingredients (how they are made, what's included or absent)
- Sourcing practices, including country/region of origin
- Animal welfare
- Employee rights
- Corporate ownership
The report also takes a deep-dive into transparency as it relates to consumer trust in terms of:
- How consumers evaluate what they hear from companies
- What they want to know about products and companies' business practices
- The report delivers a broad understanding of what consumers want to hear from companies to earn their trust. It identifies companies consumers think are doing a good job and which have room for improvement.
- The report's findings, insights and recommendations help guide packaged goods companies, retailers and food service operators in their efforts to be relevant in today's complex, wired environment and to build brand loyalty among their customers.
Key Topics Covered:
1. Executive Summary
3. The World of Sustainability
4. Sustainability: What's new in 2015
5. Transparency & Trust
For more information visit http://www.researchandmarkets.com/research/ckxfnj/sustainability