DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/vfmssh/digital_food_life) has announced the addition of the "Digital Food Life 2014" report to their offering.
Consumers' orientation toward food is influenced by cultural engagement. Today, we have transitioned fully from a traditional and consumer culture to a participatory culture and digital technology is a key driver of that transition.
In a participatory culture consumers believe the world revolves almost completely around them, their activities, their imagined desires and how they would like the world to look (and work). Digital Food Life 2014 explores the nuanced lines between consumers' physical world and their digital world, and delineates the impact of digital cultural transformation on the way food is shared, created and consumed.
About the Report:
Digital Food Life 2014 provides a cultural framework for understanding how consumers interact and integrate digital technologies into their lives and the resulting influence on broader food culture. The report delivers provocative insights focused keenly on the intersection of digital culture and food culture - what we call Digital Food Lives.
The report explores the digital disruption affecting all facets of consumer life - especially in the digital food marketplace.
It provides provocative insights into:
- Direct to Consumer. Consumers are increasingly bypassing retailers and purchasing foods directly from manufacturers and many hyper-local and small niche players.
- Digital Media. The diverse and dynamic terrain of food ideas stimulates discovery and sharing. Consumers are now experts. Information is evaluated and manipulated.
- Consumers as Players. Consumers discover, share, make and trade food recipes, food traditions, food ideas and food products. And this is all about digital.
- Disruptive Food Companies. New services and products are emerging - again, hyper-local and niche - to align with the cultural shifts in how consumers eat-shop-live.
Key Topics Covered:
1. Executive Summary
3. Digital Food Life
4. Digital Food Marketplace
For more information visit http://www.researchandmarkets.com/research/vfmssh/digital_food_life