COLUMBIA, S.C.--(BUSINESS WIRE)--Today Governor Nikki Haley joined Coca-Cola, CVS and Palmetto Parent Magazine to kick off the Fit Family Challenge, a statewide healthy and active living initiative.
“The Fit Family Challenge is a great example of the kind of public-private partnership that can benefit the citizens of South Carolina by encouraging parents and children to live their lives healthier, better and longer,” said Governor Haley.
In an on-going effort to promote healthy, active lifestyles, Coca-Cola is once again partnering with Palmetto Parent magazine and CVS in an 8-week program in which South Carolina residents are challenged to get out and get active. To participate and be eligible to win prizes, residents need to sign up at myfitfamilychallenge.com. Based on participation, families earn points for a chance to win prizes during the 8-week challenge period, May 5 – June 29. To help promote the Fit Family Challenge, Coca-Cola has invested more than $125,000 on the program’s implementation.
Participants can also find support via blogs, expert advice, wellness tips and information on free exercise classes through the Palmetto Parent website www.palmettoparent.com.
“Palmetto Parent is excited to partner again with Coca-Cola on the 2015 Fit Family Challenge because we believe that daily exercise is critical for the overall health and well-being of children and adults. With over 2.6 million minutes of activity logged in by South Carolinians participating in the statewide challenge last year, we know that 2015 will see even more participation! The Fit Family Challenge engages with families in our community in a fun, positive way about the benefits of a healthy lifestyle,” says Lori Coon, publisher of Palmetto Parent.
“The Fit Family Challenge is just one more example from The Coca-Cola Company that shows our commitment to dealing with today’s important issues. We believe that to seriously address obesity, there needs to be an open and honest dialogue, coupled with a comprehensive approach toward promoting nutrition and physical exercise,” said Alison Patient, sr. director, corporate affairs, Coca-Cola Bottling Company Consolidated. “In 2014, more than 10,000 South Carolinians participated in the Fit Family Challenge logging more than 2.6 million minutes of activity. In 2015 we’re challenging South Carolina residents of all ages to increase their commitment to a healthy active lifestyle by exercising more than 3 million minutes.”
“CVS/pharmacy is committed to helping people on their path to better health, so we are pleased to support the Fit Family Challenge by raising awareness about the importance of exercise, a well-balanced diet and getting enough rest,” said David Purdy, area vice president, CVS/pharmacy.
“A healthy lifestyle starts with proper nutrition and daily exercise,” said Rozalynn Goodwin, vice president for community engagement for the South Carolina Hospital Association. “The South Carolina Hospital Association applauds and supports the Fit Family Challenge brought to you by Lowcountry Parent and Coca-Cola as this program helps to raise awareness of this critical issue.”
Charlotte-based Coca-Cola Bottling Co. Consolidated is the nation’s largest independent Coca-Cola bottler, selling a broad portfolio of beverages that fit every activity and lifestyle.
## Palmetto Parent Fit Family Challenge brought to you by Coca-Cola ##