NEW YORK--(BUSINESS WIRE)--The O Alliance today announced the addition of Aimee Soft to its growing network of world-class Affiliate members, a move that adds data-driven expertise to target and convert online shoppers. Through a proprietary Digital Adaptive Marketing solution, the software supports a brand’s e-commerce strategy by using predictive analytics to help marketers think differently about the behavior of consumers visiting brand websites.
Expanding on The O Alliance’s existing best in class consultancy suite, Aimee Soft brings its Aimee On-Site Campaign Management tool, which integrates first- and third-party data, along with a list of company goals and targets. The technology integrates into the brand's website, learning more with each consumer interaction. Rather than focus on the imminent conversion, the technology engineers the lifetime value of the visitor based on predefined business metrics and determines the content to serve up.
“Aimee Soft allows us to give our clients something totally unique and valuable, with real metrics associated with its implementation,” said The O Alliance founder Andrea Weiss. “We are continuing to build our network of affiliate partnerships, and couldn’t be happier to welcome the Aimee team and their capabilities.”
Aimee founder Noam Zeigerson explained the benefits of the company’s software and expressed his honor to be part of The O Alliance affiliate initiative. "We are excited for this opportunity with The O Alliance. What we do goes beyond analyzing consumer behavior and using that in some singular way – it has a much bigger impact. The O Alliance appreciates what this technology can do for their clients." Yossi Boker, Aimee’s newly appointed CEO, went on to articulate how the Company differentiates. "We aim to think about the possible contribution or ultimate outcome each end user brings to a company's bottom line. All of the affiliates in this broad network are committed to the same thing. We are in tremendous company.”
The announcement comes on the heels of The O Alliance’s recent addition of Crayon Data to its network of Affiliate members. Crayon Data is a Big Data firm with core proficiencies now being utilized to solve some of the retail industry’s biggest challenges.
About The O Alliance
The O Alliance is a new consulting model that leverages a network of transformational practitioners with expertise in all of the critical areas that will unlock value and empower a retailer - digital/technology, operations, change management, marketing and talent. Designed to align a retailer’s organizational practices with today’s digitally savvy consumer, The O Alliance’s holistic approach delivers customer focused strategy and solution driven execution that creates a circular shopping ecosystem. For more information visit www.theoallianceconsulting.com.
About Aimee Soft
Tel Aviv based Aimee Soft grows customers’ business by dynamically adapting customers’ marketing campaigns to each individual client. Aimee’s machine-based engine monitors all clients’ traffic and based on dynamically changing clusters, automatically created by Aimee’s engine, it selects for each client the product that is most likely to yield a transaction. Aimee is the only service that exactly measures its contribution to growing customer’s sales. Aimee’s engine can be incorporated into all business channels, including web, mobile, newsletters and ads. Aimee is easy to implement and involves neither expenses nor IT support or maintenance on the customer’s end. Aimee relieves marketers from the tedious, time-consuming job of endlessly creating clients’ profiles and allow them to focus on markers’ main challenge – launching innovative campaigns. To find out how Aimee can help your business achieve your marketing objectives, visit http://aimeesoft.com/.