ATLANTA--(BUSINESS WIRE)--ENGAGE.cx announces the availability of the Relationship Cloud™, the world’s first cloud solution focused exclusively on enhancing relationships in the moment. The Relationship Cloud™ enables businesses to recognize customers across every physical or digital touchpoint, enriching each interaction by accumulating and assimilating relevant, personal context and empowering the business to communicate with customers on their terms, right when it matters most -- at the moment of engagement.
Industry leaders are recognizing ENGAGE.cx as a disruptive force in the consumer facing CX space. Natalie Petahouf, Vice President and Principal Analyst of Constellation Research says, “Companies in all industries should take the lead that Rock/Creek is setting by starting from the ground up with a Marketing executive who is architecting his business to deliver exceptional customer experiences. Success often requires good change management and leadership from the top.”
“As an outdoor specialty retailer, understanding our customers level of interest and happiness across every touchpoint is paramount,” says Mark McKnight of Rock/Creek. “How we are doing in the eyes of customers paired with adventure and wish list data from enthusiast communities like RootsRated will create an unparalleled experience for our customers.”
The Relationship Cloud™ is the first CRM platform to fully bridge the physical and digital worlds, creating one seamless experience for customers. Instead of relying on traditional journey mapping, this cloud actually tracks the customer’s complete lifecycle with a business. Or, as ENGAGE.cx CEO David Trice explains, “The Relationship Cloud™ provides visibility into how well the company’s delivering experiences from the customers point of view that culminates with a better understanding of a customer’s lifetime value. The cloud allows companies to build relationships while providing insight into how well they’re doing with engendering customer loyalty in this new customer-centric world.”
For more information about The Relationship Cloud™, please join the upcoming webinar on May 20th, 2015, which will be hosted jointly with Constellation Research. Sign up here.
ENGAGE.cx is the experience-driven enterprise platform that re-invents customer relationship management (CRM) through The Relationship Cloud™. The Atlanta-based company specializes in providing CRM for the retail, hospitality and healthcare services sectors. ENGAGE.cx breaks down the walls between company silos that, until now, prevented a consistent customer experience, and it succeeds in placing customer experience at the center of interactions for enterprise brands, regardless of modality, media, or global geography.