Swimways Steps into Summer with ‘National Learn to Swim Day’ on Saturday, May 16, 2015

Campaign that aims to educate parents, guardians and children on the importance of water safety and learning to swim enters fourth year with exciting new retail partnerships

National Learn to Swim Day provides the opportunity to raise awareness on the importance of water safety and teaching children how to swim as pools open across U.S. (Photo: Business Wire)

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VIRGINIA BEACH, Va.--()--Swimways Corp., a leading outdoor recreational products manufacturer and creator of the SwimWays® Swim Steps learn to swim product line, announced today the campaign for its fourth annual ‘National Learn to Swim Day,’ during National Water Safety Month on Saturday, May 16, 2015. Held on the third Saturday of May each year, National Learn to Swim Day provides the opportunity to raise awareness about the importance of water safety and teaching children how to swim as pools open across the U.S. for summer.

Swimways is collaborating with Virginia Beach Parks & Recreation and its Aquatics team, to provide learn to swim videos for families on the National Learn to Swim Day online hub, teachmetoswim.com. Visitors to the website also have access to water safety tips, learn to swim resources and National Learn to Swim Day materials such as a downloadable swimming achievement certificate, an event poster, web banners, an infographic, an event hosting guide and coloring pages. Swimways’ 60 Swim Team ambassadors will also support the event by blogging about their children’s learn to swim progress and joining the hour-long National Learn to Swim Day Twitter party hosted by Mom Central on Friday, May 15 at 1 p.m. EDT.

The following Swimways retail partners will celebrate National Learn to Swim Day with the below promotions for their customers:

  • Toys R Us will be running a variety of promotions online and in store. The first promotion is buy one get one 40 percent off on learn to swim items May 3-9. Look for more learn to swim deals May 16-23 in the Toys R Us circular advertisements or by signing up for Toys R Us email.
  • Target.com will take 20 percent off all SwimWays Baby Spring Float products May 10-16.
  • Each Leslie’s Pool Supplies store nationwide will give away one SwimWays Swim Noodle to the first 35 children and offer 10 percent off learn to swim items on Saturday, May 16.

“We’re very excited about the National Learn to Swim Day partnership with our retailers,” said Monica Jones, marketing director at Swimways Corporation. “They have a powerful voice and a direct line to families nationwide which will help boost this life-changing movement.”

The SwimWays Swim Steps line of products is a three-step learn to swim program that makes it easier for parents to keep kids afloat and teach them to swim at home. The first step of the program is designed to introduce babies to the water, with floats that comfortably support the child; step two products are for children who are ready to explore the water and build their confidence as they learn to balance and paddle; and step three products are designed to empower children as they perfect their swimming skills.

To learn more about National Learn to Swim Day and the Swim Steps program, visit www.teachmetoswim.com and www.swimways.com.

Notes to Editors

B-roll and additional images available upon request.

About Swimways Corp.

Based in Virginia Beach, Virginia, Swimways is a privately owned leisure and recreational products manufacturer whose mission is making free time more fun through innovation. It is a company rich in traditional values and respected for the quality and integrity of its products and services. With distribution in over 20,000 storefronts, it markets three unique brands: SwimWays®, Kelsyus® and COOP®. The company is passionate about making sure kids are safe in and around the water and believes learning to swim is an important life skill. Swimways has been teaching kids to swim for over 50 years -- longer than anyone else (except parents, of course!). In January 2007, Swimways began donating a portion of wholesale sales of the Swim Steps™ product line to Operation Smile. To date, the program has provided facial reconstructive surgeries to more than 6,000 kids around the world. For more information, visit www.teachmetoswim.com

Contacts

Swimways Corporation
Monica Jones, 757-362-2219
mjones@swimways.com
or
Jasmine Van Schaick, 757-469-4377
jvanschaick@swimways.com

Release Summary

Held on the third Saturday of May each year, National Learn to Swim Day provides an opportunity to raise awareness about the importance of water safety and teaching children how to swim.

Contacts

Swimways Corporation
Monica Jones, 757-362-2219
mjones@swimways.com
or
Jasmine Van Schaick, 757-469-4377
jvanschaick@swimways.com