With more than 500 talented associates, sophisticated tools and technology, and a customer-first obsession, 84.51° believes that real sustainable growth comes from putting the customer at the center of everything & making people’s lives easier. Devoted to helping its partners develop, nurture and embrace customer-driven relationships, 84.51°'s clients include some of the world's leading consumer packaged goods manufacturers.
"84.51° is founded on the principle that building the bottom line should be a result, not the primary objective," said Stuart Aitken, CEO, 84.51°. "We want everything we do – every decision we make – to be about the customer and what that person wants. To do that, our associates navigate the complex data landscape to reveal relevant customer patterns."
Building on a decade of experience from the Kroger/dunnhumbyUSA relationship, 84.51° will expand its use of innovative analytics and insights to deliver increased customer engagement. Every decision and insight will focus on engaging customers where, when and how it matters most to them.
84.51° challenges its clients to see every decision through its impact on the customer, thereby creating a sustainable customer engagement model. “dunnhumbyUSA has been a true partner over the years and their focus on the customer has been integral to helping us grow our relationship with our customers. We are enthusiastic to begin working with the team at 84.51° to help us have an even stronger relationship with our customers and for 84.51° to grow and collaborate with other partners in similar ways”, said Rodney McMullen, Kroger’s chairman and CEO.
The 84.51° team is comprised of talented associates from dunnhumbyUSA and Kroger. The company will have a perpetual license agreement with dunnhumby Ltd. to use dunnhumby Ltd’s analytics tools.
A mix of analytics, anthropology and creativity, 84.51°'s name is a nod to the company's headquarters’ longitudinal location. "Our unorthodox name not only reflects a maverick culture, but also captures our exploratory spirit," said Aitken. "Like a longitudinal curve, we study customer behavior over a long arc of time to ensure that communication and offers are relevant to that person where they are in their life today."
Based in Cincinnati, 84.51° will assume ownership of the headquarters building at Fifth & Race streets in downtown Cincinnati, and will have offices in New York & Chicago. 84.51° will operate independently as a wholly owned subsidiary of The Kroger Co.
84.51° helps companies create sustainable growth by putting the customer at the center of everything. Using a sophisticated suite of tools and technology, 84.51° works with some of the world's leading CPG manufacturers and partners. With more than 500 talented and fearless associates, 84.51° is a wholly owned subsidiary of The Kroger Co. For more information, please visit us at www.8451.com.