TAMPA, Fla. & BOSTON--(BUSINESS WIRE)--IRONMAN and NormaTec, the leader in rapid recovery for elite athletes, today announced NormaTec will be the Official Recovery System of the IRONMAN® U.S. Series. The multi-year partnership ensures that IRONMAN triathletes will have access to cutting edge recovery technology at every U.S. IRONMAN race, along with special NormaTec deals and giveaways for IRONMAN competitors and social media followers.
“For years it has been clear that NormaTec has been the secret weapon of pro and elite amateur athletes around the world. As NormaTec strives to make this cutting edge technology available for every serious athlete, it is only natural that a partnership with IRONMAN would follow,” said Cameron O’Connell, Sr. Director of North America Sales for IRONMAN.
“We are proud to support the IRONMAN U.S. Series,” said Gilad Jacobs, CEO of NormaTec. “IRONMAN champions, like Mirinda Carfrae and Craig Alexander, are the most impressive human performance machines alive, and anyone who completes an IRONMAN® is amongst the worlds most ambitious and determined. We help athletes push the boundaries of human ability and IRONMAN® cultivates that same environment at every race.”
NormaTec will provide free recovery system sessions onsite at U.S. IRONMAN event expos and will also offer special NormaTec deals and giveaways throughout the year online and at the events.
The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Recognized for excellence through distinguished events, world-class athletes and quality products, IRONMAN has grown from a single race to a global sensation with more than 190 events across five unique brands: IRONMAN®, IRONMAN 70.3®, 5150™ Triathlon Series, Iron Girl® and IRONKIDS®. For more information, visit www.ironman.com.
NormaTec Recovery Systems are aggressive recovery solutions that supercharge the body’s natural ability to recover. While you rest, NormaTec Systems simulates active recovery using their patented massage pattern—“Sequential Pulse Technology.” Using NormaTec’s full-length leg compression boots before or after an intense workout helps rejuvenate muscle tissue and dramatically reduces tightness and soreness—meaning no more heavy legs, less downtime, and new PR’s.
This technology is available today because of the pioneering work by NormaTec’s late founder, Dr.. Laura F. Jacobs. Dr. Jacobs was a rehabilitation physician and Ph.D. bioengineer, who saw a major need for effective treatment modalities for patients with circulation compromised by disease, surgery, trauma, and radiation. After success in medicine, NormaTec then entered the sports industry in 2008 to apply Sequential Pulse Technology’s physiological benefits to help athletes recover from workouts and rehabilitate after injuries. Since then, NormaTec has become the face of recovery within elite athletic spheres everywhere.
For more information on NormaTec, please visit www.NormaTecRecovery.com.