CMGE's “New Legend of the Sword 3D” (新仙剑奇侠传) Attracts More Than 1 Million Daily Active Users (1 million DAU) Every Day of its Opening Week

Revitalizes “Legend of the Sword and Fairy” (仙剑奇侠传) brand with launch

BEIJING--()--CMGE, the largest publisher and a leading developer of mobile games in China, released “New Legend of the Sword 3D” (新仙剑奇侠传) on April 9, 2015 for both Android and iOS platforms. The game, jointly introduced by CMGE and game developer Softstar, achieved 1 million Yuan ($160,000 USD) in gross revenue within its first hour of availability. By the end of its opening day, the game had soared to more than 10 million Yuan ($1.6 million USD) in gross revenue and became the #12 top grossing application in the app store. As the game immediately became popular, it attracted more than 1 million daily active users (1 million DAU) every day of its opening week.

“New Legend of the Sword 3D” is a revitalization of the classic 1995 PC game, “Legend of Sword and Fairy” (仙剑奇侠传) which spawned a brand that includes seven console role-playing games (RPG) and two hit television series that remain extremely popular with countless fans in China. This immediate popularity of “New Legend of the Sword 3D” reflects the powerful influence in China of “Legend of the Sword and Fairy,” even 20 years after its initial publication. It also demonstrates CMGE’s strength as a top-tier mobile game developer and publisher. “New Legend of the Sword 3D” combines elements of Chinese martial arts, mythology and fantasy into an exciting role-playing game that traverses multiple landscapes, cities, caves and mazes.

CMGE launched its intellectual property (IP) strategy in 2014 and it has since evolved into one of the most powerful IP holders in China, with holdings in animation, classic games, cultural products, literature, as well as film and television series. Its internationally recognized IP and product resources include Naruto, Once Piece, Dragonball Z, Ikkyu-san, Hello Kitty, Samurai Shodown, The King OF Fighter’s 97, Shao Lin Temple, and Fist of the North Star. This IP portfolio has laid a solid foundation for CMGE to carry out its independent research and development work and enhance its publishing business.

About CMGE

CMGE is the largest publisher and a leading developer of mobile games in China with integrated capabilities across the mobile game value chain. Its fully integrated capabilities include the development, licensing, publishing, distribution and operation of mobile games, primarily in China. Its social games are mainly developed for Android and iOS-based smartphones. CMGE's extensive distribution network includes its proprietary Game Center application, handset pre-installations, application stores and web platforms and mobile network operators. The offices are in Guangzhou, Shenzhen, Beijing, Chengdu, Shanghai and Hong Kong. For more corporate and product information, please visit CMGE's website at http://ir.cmge.com/.

Contacts

Intercomm for CMGE
Kim Titus, +1-972-841-0506
ktitus@intercomm.us
or
CMGE Marketing, +86 10 50947300
bjmarketing@cmge.com

Contacts

Intercomm for CMGE
Kim Titus, +1-972-841-0506
ktitus@intercomm.us
or
CMGE Marketing, +86 10 50947300
bjmarketing@cmge.com