Prudential Paul Ford, REALTORS® Joins Berkshire Hathaway HomeServices Real Estate Brokerage Network

#GoodToKnow

Easton, PA brokerage is now operating as Berkshire Hathaway HomeServices Paul Ford, REALTORS®

EASTON, Pa.--()--Berkshire Hathaway HomeServices, part of the HSF Affiliates LLC family of real estate brokerage franchise networks, today announced that Prudential Paul Ford, REALTORS® has joined the network operating as Berkshire Hathaway HomeServices Paul Ford, REALTORS®.

“We are certainly proud to join Berkshire Hathaway HomeServices,” said Broker/Owner Clay Mitman. “The brand’s namesake, Berkshire Hathaway Inc., is one of the world’s most trusted and respected companies and to be associated with it is truly an honor.”

Since its launch in September 2013, Berkshire Hathaway HomeServices has grown to nearly 35,000 agents and 1,100 offices operating in 47 states. The network last year was named “Startup of the Year” among entrants from a wide range of U.S. industries in the American Business Awards Stevie Awards competition.

Mitman said Berkshire Hathaway HomeServices is an ideal match for his brokerage, as the network is built on Berkshire Hathaway’s core values of trust, integrity, stability and longevity. “Our brokerage was founded 105 years ago and is among the oldest and most respected in Northampton County,” he explained. “Likewise, our new brand is steeped in heritage and is a strong complement to our position in the marketplace.”

With the transition, Paul Ford, REALTORS® agents gain access to Berkshire Hathaway HomeServices’ Global Network Platform – a suite of online tools, applications and services – plus ongoing business consultation, professional education and marketing support. Resources include powerful lead generation, a handy mobile app and much more.

The brokerage will also benefit from Berkshire Hathaway HomeServices’ national advertising campaign. The brand, an exclusive sponsor of HGTV’s popular show “Fixer Upper” with Chip and Joanna Gaines, just launched the Berkshire Hathaway HomeServices $50,000 Sweepstakes in conjunction with the show.

From now through mid-June, viewers may register at www.50kFixUp.com for a chance to win $50,000 toward a home improvement project. Official rules also are found on the site. The prize will include a design consultation with the Gaineses. “It would be great for the Sweepstakes winner to come from Northampton County,” said Corporate Vice President John Rapp. “We urge all area homeowners and potential homeowners to register.”

Gino Blefari, CEO of HSF Affiliates, welcomed Paul Ford, REALTORS® to the Berkshire Hathaway HomeServices network. “Clay and his team have earned a stellar reputation locally,” he said. “We’re proud they’ve joined Berkshire Hathaway HomeServices.”

About Berkshire Hathaway HomeServices Paul Ford, REALTORS®

Paul Ford, REALTORS® is a full-service real estate brokerage based in Easton, PA serving Northampton County. The independently owned company conducts business with the highest regard for ethics, fair housing practices and a fundamental belief in the right to own real property. Visit www.bhhspaulfordrealtors.com for details.

About Berkshire Hathaway HomeServices

Berkshire Hathaway HomeServices, based in Irvine, CA, is a real estate brokerage network built for a new era in residential real estate. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability and longevity.

Irvine, CA-based HSF Affiliates LLC operates Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living Real Estate franchise networks. The company is a joint venture of which HomeServices of America, Inc., the nation’s second-largest, full-service residential brokerage firm, is a majority owner. HomeServices of America is an affiliate of world-renowned Berkshire Hathaway Inc.

Prudential, the Prudential logo and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, and are used under license with no other affiliation with Prudential.

Contacts

Berkshire Hathaway HomeServices
Kevin Ostler, (949) 794-7980
kevinostler@hsfranchise.com
or
Marisa Pincas, (212) 704-8112
marisa.pincas@edelman.com

Release Summary

Berkshire Hathaway HomeServices today announced that Easton-based Prudential Paul Ford, REALTORS® has joined the network operating as Berkshire Hathaway HomeServices Paul Ford, REALTORS®.

Contacts

Berkshire Hathaway HomeServices
Kevin Ostler, (949) 794-7980
kevinostler@hsfranchise.com
or
Marisa Pincas, (212) 704-8112
marisa.pincas@edelman.com