DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/mtc8kn/pet_product) has announced the addition of the "Pet Product Retailing in the U.S.: Channel Competition and Consumer Shopping Trends, 2nd Edition" report to their offering.
In recent years, three trends have served as the major forces impacting the situation at pet retail: the expansion of the two big-box pet specialty chains, PetSmart and Petco; the growth of mass merchandisers and supercenters, especially Walmart supercenters; and the rise of the Internet.
In the pet retail arena, pet specialty continues to battle it out with mass market retailers, with pet superstores succeeding in growing their customer base over the past five years, but supermarkets and mass merchandisers still in the lead in terms of market penetration. Premiumization is still in full force, but after the first major wave of upscaling in the first decade of the 2000s, many pet owners have already traded up and, with the onset of economic instability, scaled back some as well.
Surveys reveal that between 2010 and 2014, the percentage of consumers who agreed that they were spending less on pet products because of the economy grew from 27% to a high of 35% in 2013, dropping back to 30% in 2014. More alarming for pet product marketers, the percentage of pet owners who disagreed to spending less plummeted from 55% in 2010 to 38% in 2014. Despite consumer hesitance, the pet market's above-average prospects have continued to attract new players, expanding the range of retailers vying for a slice of the pie.
Key Topics Covered:
Chapter 1: Executive Summary
Chapter 2: Introduction
Chapter 3: Channel Usage
Data Sources and Methodology
Chapter 4: Channel Loyalty
Chapter 5: Mass-Market Focus
Chapter 6: Pet Specialty Focus
Chapter 7: Internet Focus
Chapter 8: Veterinary Channel Focus
Chapter 9: Natural Supermarket Focus
Chapter 10: Dollar Store Focus
Chapter 11: Other Channels
For more information visit http://www.researchandmarkets.com/research/mtc8kn/pet_product