DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/g85lmr/apple_4q14_report) has announced the addition of the "Apple 4Q14 Report - Translating Device Loyalty into New Revenue Streams" company profile to their offering.
Apple seeks to translate iPhone success into a leadership position in wearables and mobile payments while driving future growth. According to '4Q14 Apple report', record iPhone revenue and unit shipments in calendar 4Q14 cemented the iPhone as Apple's growth and profit engine, and the iPhone emerged as the key component of Apple's strategy to widen its embrace of the devices marketplace, diversify its appeal and strengthen customer loyalty. Continuing success and a growing iPhone customer base will influence how Apple establishes leading positions in emerging technology segments such as wearables and mobile payments.
The 4Q14 Apple report features unique analysis and insight into Apple's strategy from financial, go-to-market, product, alliance, acquisition and resource management standpoints. This report provides Apple with a total average score that benchmarks it against peers based on financial, go-to-market and resource management metrics. The report appendix includes models covering Apple's segment revenue, unit shipments, operating expenses and geographic revenue, along with projections for Apple's performance in the upcoming quarter.
- China Mobile
- China Telecom
For more information visit http://www.researchandmarkets.com/research/g85lmr/apple_4q14_report