FRAMINGHAM, Mass.--(BUSINESS WIRE)--Martha Stewart Living Omnimedia (NYSE: MSO), and Staples, Inc. (NASDAQ: SPLS), today announced a new, multi-year strategic direct retail collaboration for the manufacture and distribution of Martha Stewart Home Office ™ products.
“We are thrilled to collaborate with Staples in a direct retail program that will enable us to grow our brand and bring our well-designed and affordable home organizing and home office products to consumers,” said Martha Stewart, Founder and Chief Creative Officer, MSO. “I’m very proud of our brand, which provides easy and attractive solutions, as well as the inspiration to create a beautiful, well-organized home office space.”
“At Staples, we’re excited to team up with Martha Stewart to bring a new line of beautiful Martha Stewart Home Office products to our customers,” said Demos Parneros, President North American Stores and Online, Staples. “The Martha Stewart Home Office products give our customers solutions they need to manage their home or home office in an attractive and functional way.”
The assortment will be available at more than 1100 Staples retail stores and online, and will include a wide array of home organizing and home office products across multiple categories, including: stationery and paper products, office essentials and tools, personal technology accessories, and storage and organization products.
The new Martha Stewart Home Office ™ products will be available exclusively at Staples’ stores nationwide, Staples.com and Quill.com beginning November 2015.
Staples and Martha Stewart Living Omnimedia first worked together in 2012 on a line of products that are currently available in Staples’ stores and on staples.com.
About Martha Stewart Living Omnimedia, Inc.:
Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Company reaches approximately 100 million consumers across all media platforms each month and has a growing retail presence in thousands of retail locations. MSLO’s media brands, available across multiple platforms, include Martha Stewart Living, Martha Stewart Weddings, and Everyday Food; the Company also offers books and utility Apps. MSLO’s television and video programming includes “Martha Stewart’s Cooking School” and “Martha Bakes” series on PBS, in addition to made-for-the-web video and a vast library of how-to content available online. MSLO also designs high-quality Martha Stewart products in a range of lifestyle categories available through select retailers, including The Home Depot, Macy’s, JCPenney, Staples, PetSmart, Michaels, and Jo-Ann Fabric & Craft Stores. The MSLO family of brands also includes Chef Emeril Lagasse’s media and merchandising properties. Additional information about MSLO is at www.marthastewart.com.
Staples makes it easy to make more happen with more products and more ways to shop. Through its world-class retail, online and delivery capabilities, Staples lets customers shop however and whenever they want, whether it’s in-store, online, on mobile devices, or through the company’s innovative buy online, pick-up in store option. Staples offers more products than ever, such as technology, facilities and breakroom supplies, furniture, safety supplies, medical supplies, and Copy and Print services. Headquartered outside of Boston, Staples operates throughout North and South America, Europe, Asia, Australia and New Zealand. More information about Staples (SPLS) is available at www.staples.com.