NEW YORK--(BUSINESS WIRE)--Sotheby’s has appointed BORN to handle catalogue production on a global scale. BORN will work with Sotheby’s specialists in New York, London and Hong Kong in the preparation and production of photography, catalogue design and print manufacturing.
BORN will also work closely with Sotheby’s on their online catalogue strategy, building from its long history of digital workflow and high-end website design.
BORN has a rich history of working in the publishing pre-media sector, dating back to 1987. BORN develops production tools and digital workflows, to enhance both the clients and their customers' experiences.
"This represents a tremendous opportunity for us to work on a global level," said BORN’S group CEO, Dilip Keshu. "Sotheby’s is a pioneer in creating avenues for appreciation of visual art and we’re thrilled to be bringing their impressive catalogue to the world."
Sotheby's has been uniting collectors with world-class works of art since 1744. Sotheby's became the first ‘international’ auction house, when it expanded from London to New York (1955), the first to conduct sales in Hong Kong (1973), India (1992) and France (2001), and the first international fine art auction house in China (2012). Today, Sotheby's presents auctions in eight different salesrooms, including New York, London, Hong Kong and Paris, and Sotheby's BidNow program allows visitors to view all auctions live online and place bids in real-time from anywhere in the world. Sotheby's offers collectors the resources of Sotheby's Financial Services, the world's only full-service art financing company, as well as private sale opportunities in more than 70 categories, including S|2, the gallery arm of Sotheby's Contemporary Art department, as well as Sotheby's Diamonds and Sotheby's Wine. Sotheby's has a global network of 90 offices in 40 countries and is the oldest company listed on the New York stock exchange.
BORN’s vision is clear: they see a world where more and more content will need to be produced in multiple formats that is shoppable on multiple devices – they have thus invested in two companies to produce content on an industrial scale (FMG) and to commerce enable that content (Pod1). “Commerce enabled content” is the thesis on which the group was founded – and if “the development and production costs make it all the more affordable then the model is all the more scalable” explains Keshu. The global offering has 55 people headquartered in New York with 80 in London and over 450 in Chennai, India.