FARMINGTON, Conn.--(BUSINESS WIRE)--Evariant, the leading provider of a CRM platform based on a centralized healthcare data hub, analytics, and communications engine, today announced that Wake Forest Baptist Medical Center, a nationally recognized academic medical center in Winston-Salem, North Carolina, has chosen Evariant’s platform to support strategic growth initiatives.
“Wake Forest Baptist strives to provide exceptional service to our patients and the communities it serves. As the community’s provider of choice, improving health is our organization’s mission and we take that promise very seriously,” said Jeff House, assistant vice president of marketing, of Wake Forest Baptist Medical Center. “This strategic partnership with Evariant allows us to continue to strive in creating long-term relationships with patients, helping them improve their health and implementing technologies to help us better understand their needs so we can better serve them.”
Evariant offers a comprehensive healthcare CRM platform that integrates data, analytics, and communications that enables richer connectivity and deeper engagement of key constituents across the care continuum. Wake Forest Baptist has chosen several of Evariant’s solutions including:
- Patient Marketing (CRM), to drive profitable patient volume through hyper targeted multi-channel marketing;
- Evariant Patient Market Solver, to help better understand patients, pinpoint target audiences for marketing campaigns and develop effective education and wellness programs; and,
- Campaign Services, to drive targeted, service-line growth with reportable ROI.
“Evariant’s goal is to deliver the world’s most innovative healthcare engagement platform driven by big data and analytics,” said Bill Moschella, chief executive officer and co-founder of Evariant. “This partnership with Wake Forest Baptist provides them with deeper insight into patient populations to support and identify opportunities resulting in better patient engagement and optimization of overall care strategies and related initiatives.”
About Wake Forest Baptist Medical Center
Wake Forest Baptist Medical Center (www.wakehealth.edu) is a nationally recognized academic medical center in Winston-Salem, N.C., with an integrated enterprise including educational and research facilities, hospitals, clinics, diagnostic centers and other primary and specialty care facilities serving 24 counties in northwest North Carolina and southwest Virginia. Its divisions are Wake Forest Baptist Health, a regional clinical system with close to 175 locations, 900 physicians and 1,000 acute care beds; Wake Forest School of Medicine, an established leader in medical education and research; and Wake Forest Innovations, which promotes the commercialization of research discoveries and operates Wake Forest Innovation Quarter, an urban research and business park specializing in biotechnology, materials science and information technology. Wake Forest Baptist clinical, research and educational programs are annually ranked among the best in the country by U.S. News & World Report.
Evariant sees a future where healthcare organizations deliver precise, efficient care solutions not only inside an organization’s walls, but also beyond. We make this a reality by continuously innovating a healthcare CRM platform – a platform based on a centralized healthcare data hub, analytics, and communications engine - capable of identifying, executing, and measuring all types of engagement initiatives. The result is greater visibility into opportunities, richer engagement with key constituents, and continuous measurement and improvement. Many of the leading healthcare institutions have selected our solutions to optimize their care strategies and related initiatives. Learn more at www.evariant.com.