Research and Markets: Social Media for Banking and Wealth Management 2014: The Gap is Widening

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/9355j4/social_media_for) has announced the addition of the "Social Media for Banking and Wealth Management 2014: The Gap is Widening" report to their offering.

While overall the use of social media by banks and wealth managers made some progress compared to the findings of last year's edition, this new report reveals a shocking disparity between the offerings for retail clients and what banks provide for their wealthiest clientele. While the retail offerings are of satisfactory quality, high-net-worth clients are in many cases put off by social media that is not interesting, not up-to-date and not interactive. Banks and wealth managers have to act now and our report provides the required data, analysis and recommendations!

Using 77 criteria in total for each bank, with up to 27 criteria for each division (wealth management, retail banking, corporate & investor relations), the social media activities of each bank and division are ranked on the basis of an individual evaluation for their presence on Facebook, Twitter, LinkedIn, YouTube, Google+, Pinterest, Instagram and Flickr. In addition, the report covers vital overarching requirements of comprehensive social media provision, including levels of responsiveness, social media signposting/linking and the social media strategy underlying each bank's portfolio of online presences.

Key Topics Covered:

1.0 Executive Summary

2.0 Rankings

3.0 Methodology

4.0 Strategy

5.0 Summary Of Findings

6.0 Profiles

7.0 Social Media Best Practices In Banking

8.0 Authors

9.0 Disclaimer

Companies Mentioned

- ABN AMRO

- BNP Paribas

- BPCE

- Bank of America

- Barclays

- Citigroup

- Credit Agricole

- Credit Suisse

- Deutsche Bank

- Facebook

- Flickr

- Goldman Sachs

- Google+

- HSBC

- ING

- Instagram

- J.P. Morgan Chase

- LinkedIn

- Lloyds

- Pinterest

- RBS Coutts

- Royal Bank of Canada

- Société Générale

- Twitter

- UBS

- UniCredit

- Wells Fargo

- YouTube

For more information visit http://www.researchandmarkets.com/research/9355j4/social_media_for

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Wealth Management, Social Media

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Wealth Management, Social Media