Milton Glaser and HypeForType Bring Influential Typeface to Life.

LONDON--()--You’ll certainly be familiar with Milton Glaser’s most famous piece of work – he designed the iconic ‘I Heart New York’ logo back in 1977, a piece of urban symbolism that has yet to lose its charm – but his design legacy doesn’t stop there.

In 1967 ‘Glaser Stencil’ – a font designed to mimic and improve upon the traditional letter stencilling that had a popularity boom in the 40s and 50s – made its first appearance on a billing poster at Carnegie Hall.

Since then, Glaser’s bespoke typeface has become a quintessential piece of American design. The instantly recognisable stamp of Glaser Stencil has appeared on everything from early video game consoles to the set design for Lars von Trier’s Dogville in 2003.

The font was of course computerised for the tech revolution, bringing its timeless look to a new generation. However the rest of the Glaser Stencil font family – a further four variations on Glaser’s stylish original – have been gathering dust in the design archives until now.

Teaming up with renowned British designer Rick Banks, founder of Face37 design house, the complete family of Glaser Stencil has been made to the digital age for the first time. For typographers and designers everywhere it’s a special moment, not least of all for Banks himself:

‘I’ve loved Glaser Stencil and all its weights since I first got into graphic design. It’s been a real honour and privilege working with Milton to bring the whole family back to life.’

It’s rare that a designer achieves such longevity and recognition, but Glaser has managed it, with documentaries made about his life and a lasting influence that can be traced through four decades of typography. The full revival of Glaser Stencil is the next step in that journey.

‘It's amazing to see a typeface that I designed back in the 1960s so carefully revived with attention to detail from Face37 and HypeForType,’ said Glaser of this design renaissance. ‘It's like seeing a child reborn.’

Together Glaser and Banks have produced something very special. It's refreshing to see that two designers from completely different generations can collaborate together to fully utilise each others skills.

Glaser Stencil is available now, and sold exclusively through the HypeForType website; http://www.hypefortype.com/f37-glaser-stencil.html

Images can be downloaded from: http://www.face37.com/projects/f37-glaser-stencil we also have other images including portrait photography of both Milton and Rick, please contact us for details if you require them, and we will be happy to send them over to your specifications.

Contacts

HypeForType
Alex Haigh
01142 890973
foundry@hypefortype.com
or
Rick Banks
rick@face37.com

Contacts

HypeForType
Alex Haigh
01142 890973
foundry@hypefortype.com
or
Rick Banks
rick@face37.com